Opinion
Diversity starts before the job interview and we’re not doing enough
By

Walk into any ad agency and you’ll quickly see that we are severely under-represented in Māori and Pasifika employees. An updated version of the Commercial Communications Council’s 2017 D&I study is expected later this year. The 2017 study showed that only four percent of our industry identified as Māori and only three percent as Pasifika, nowhere near their representation in the working-age population of 13 percent and six percent respectively. To be that far off is just not good enough.

News
The Hot List Winners: radio station
By

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

News
FY2018/19 agency spend down despite increase in June
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FY2018/19 has ended with a three percent decline in agency spend according to SMI data, with Outdoor being the only media reporting growth across the year. The result comes after June saw the strongest results for the year, with an 8.1 percent year-on-year increase to reach $91.4 million.

Partner articles
Transforming itself and out-of-home
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Following the acquisition of Adshel by oOh!media, we speak to general manager Nick Vile about how the business is leading the Out-of-Home sector with new data, digital and tech innovation, connecting advertisers with the right people at the right time, in the right place.

News
The Hot List Winners: publisher
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Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

Opinion
A media agency take on the media
By

Media is a tough business to be in anywhere in the world. The dominance of global players has shifted the sands for media organisations the world over but here in New Zealand, local players are fortifying the local media economy through innovation, partnerships and investing in local content, says GroupM New Zealand chief executive Chris Riley. And it’s win-win-win for consumers, clients and agencies.

News
Kick it for touch: Air New Zealand changes tack with new All Blacks safety video
By

After years of missteps, Air New Zealand has today launched a new safety video that gets to the point, without patronising its audience. ‘Air All Blacks’ has launched in support of the team ahead of the World Cup in Japan next month – and it’s a star-studded line-up. And critics of the airline’s previous video can rest assured, there isn’t a single rap wannabe in sight.

News
The Hot List winners: editor
By

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

News
The Hot List winners: magazine
By

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

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