StopPress exclusives
Toasted to perfection: Vogel’s takes out September Ad Impact Award
Vogel’s has taken out Colmar Brunton’s Ad Impact Award for September with its charming ‘Nothing compares to Vogel’s’ spot by The Enthusiasts.
News
TVNZ unveils user profiles on OnDemand, improves personalised advertising
Last month, TVNZ rolled out user profiles on TVNZ OnDemand allowing users to have their own spaces to watch their favourites. With the update giving TVNZ an insight into who is watching, we talk to general manager of product and data Carmen Aitken and associate commercial director Jodi O’Donnell about how it’s improving the customer and advertiser experience.
Partner articles
Appreciating the fine line of art and science with Socialites
Our second week of Influencer Month kicks off with award-winning social media agency, Socialites. Here, CEO and founder, Wendy Thompson, talks new challenges and harnessing the power of a connected community.
News
Ads of the week: 22 October
Put your hands together for Carpet Court, Breast Cancer Foundation and Blind & Low Vision New Zealand.
Partner articles
Building social media brand awareness with Mosh
Our third week of Influencer Month starts with social media specialists, Mosh. Here, Julian Thompson, a partner of Mosh, talks about how brands need a specialised offering to build awareness through different social channels.
News
Populr goes behind the scenes of some successful campaigns
As part of Influencer Month, Populr showcases how it’s building trust, reaching people, raising money and generating attention through its campaigns.
News
Third quarter strongest so far in 2019 for out-of-home sector
The Out-of-Home Media Association of New Zealand (OMANZ) has reported the continued growth of the out-of-home sector with net media revenue in the July – September 2019 period increasing by 22 percent year-on-year.
Features
TVNZ-NZ Marketing Awards: sKids and Nestlé get kids cooking, win Best Collaboration
sKids and Nestlé proved the perfect pair to get Kiwi kids cooking healthy meals.
News
Blind & Low Vision NZ hopes to open up visual world
Blind & Low Vision NZ, YoungShand and Pead PR have teamed up to make the Internet more accessible by asking individuals and businesses to use the ‘Alt Text’ function when publishing digital images in the ‘#AltTextForAll Movement’.
News
Tap to donate charity billboards hit the streets
The first-ever tap and go donation panel has hit our streets thanks to oOh!media. The bus shelter allows passengers to tap their eftpos card to make a three dollar donation to the Breast Cancer Foundation.
News
I’m still standing after BOTAB
Last night our nation’s finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.
Movings & Shakings
Movings/Shakings: 18 October
Industry happenings at Verizon Media, We Are Frank and MiQ.
News
The Compendium: 18 October
Our weekly roast of dramatic things, stupid things, and colourful things from inside the international Intertubes. Tirohia te reira, check it out.
Features
“There will always be people to guide and help inform our decisions”: The state of influencer marketing in New Zealand
Following the birth of social influencers, we speak to The Social Club’s Georgia McGillivray about how the industry is taking off in New Zealand as marketers see results.
News
Dean Buchanan departing NZME
NZME’s group director of entertainment, Dean Buchanan, has announced today that he will be departing the business on 29 November after six years in the role.
News
MediaWorks to sell TV business
MediaWorks has announced it intends to sell MediaWorks TV as well as its Flower Street property which includes its television head office and studios. It will retain ownership of radio and QMS.
News
MediaWorks comedy cuts points to bigger TV problems
Broadcaster MediaWorks is cutting key local TV comedies. Mediawatch says It’s a further sign of the company’s deepening problems and wider troubles in free-to-air television, and is also a headache for the broadcasting funding agency New Zealand On Air.
News
Battle of the billboards on Ponsonby Road
On Ponsonby Road, a Lumo digital billboard has been spotted in front of a JCDeaux billboard. StopPress went to the players involved to ask what was going on.
Partner articles
Sparking authentic conversations with Populr
Influencer Month kicks off with New Zealand’s leading influencer marketing platform, Populr. Here, managing director, James Polhill, talks about sparking authentic conversations between brands, influencers and their fans, while reaching millions of customers across all major platforms.
Movings & Shakings
Lisa Fedyszyn and Jonathan McMahon to depart Stanley St
Executive creative directors Lisa Fedyszyn and Jonathan McMahon have resigned from Stanley St.
News
Bridging the digital divide: New Zealand’s first Think With Google event
This week marked New Zealand’s very first Think With Google event, ‘Bridging the Digital Divide’. Here, country director of Google New Zealand Caroline Rainsford shares how these events will help create meaningful business connections.
Awards
Why the Women in Marketing event promises to be a day of inspiration, leadership and networking
Women in marketing in New Zealand are curious, creative change-makers. To celebrate their impact on the industry and dive deep into some lively discussions about what it’s like to be a woman in the industry, the Marketing Association is hosting its Women In Marketing event next Tuesday, which is the first of its kind. Speakers on the line up include Anna Dean and Angela Meyer, co-founders of Double Denim, Cassie Roma, head of content marketing at The Warehouse Group, Caitlin Attenburrow, brand manager at Whittaker’s, Julia Jack, chief marketing officer at Mercury and Idealog’s Elly Strang, who will be moderating a panel with some of the previously mentioned women. Read on for more details on where to find tickets.
Features
TVNZ-NZ Marketing Awards 2019: DB Breweries wins Best Brand Transformation
DB Breweries needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.
Opinion
I hired the guy who brought a clown as a support person to a redundancy meeting. Here’s why.
You may of heard of the story that went viral in New Zealand and further abroad about an Auckland man who works in advertising and brought a clown as a support person with him to the redundancy meeting. DDB regional chief creative officer for Australia and New Zealand Damon Stapleton recently hired this man, and shares how the story struck him as an example of how creativity can change the rules of any situation and get your power back.
Partner articles
People, action, technology and giving it a go: key takeaways from Data Insight’s DI Day
Last month, New Zealand’s business leaders and their analysts gathered for a deep dive into leveraging data and harnessing insights to drive data-driven decision making throughout their organisations. Erin McKenzie attended the event to learn what organisations need to do to their data-transformation.
News
AA Insurance wants Kiwis to live a dino-mite life
AA Insurance brings together a clash of fantasy versus reality in its latest spot via DDB New Zealand.
News
Ads of the week: 15 October
Everybody cha-cha real smooth for Education New Zealand, BNZ, Huffer and AA Insurance.
News
We’ll take it from here: Stanley St on going independent
Gone is the red building at 22 Stanley Street in Parnell, Auckland as New Zealand’s newest independent agency has taken over. Dubbed Stanley St, the agency is now standing on its own two feet without the support of the Ogilvy name or WPP AUNZ ownership. A bold move to break free from a holding company, Erin McKenzie sits down with the new managing director Ian Rodney to hear what Stanley St stands for.