AA Insurance wants Kiwis to live a dino-mite life

AA Insurance brings together a clash of fantasy versus reality in its latest spot via DDB New Zealand.

‘Dinosaur vs Unicorn’, part of its ‘Live a Little Freer’ platform, shows imagination running free as a dinosaur stalks a unicorn around a family home. The reality is revealed to be a father and daughter playing together before a precious glass pineapple is almost knocked to the ground but thankfully caught. 

Gary Steele, executive creative director at DDB New Zealand, says “the objective of ‘Dinosaur vs Unicorn’ was to stray from the standard rhetoric around insurance, and act as a reminder that the best moments in life occur when you embrace the chaos and enjoy the moment, which is only possible when you know you’re insured.”

Melodie Vickars, brand and marketing manager for AA Insurance, says this “next wave of the ‘Live a Little Freer’ campaign perfectly encapsulates the life AA Insurance is hoping to shape for its customers.

“AA Insurance is here for all New Zealanders, providing them with the cover they need to help them live their best lives. I think this campaign really communicates that”.


Client credit: AA Insurance
Head of marketing and distribution: Richard Park
Brand and marketing manager: Melodie Vickars​
Marketing manager: Catherine Dilly
Brand and marketing team leader: Charles Tatham​
Agency credit: DDB New Zealand
Chief creative officer: Damon Stapleton
Executive creative director: Gary Steele
Creative director: Ben Pegler​
Art director: Julia Ferrier​
Copywriter: Renee Bryant
Lead business partner: Kate Lines
Senior business director: Lucy Paykel​
Senior account manager: Sam French
Chief strategy officer: Rupert Price
Planning Director: Thinza Mon
Lead digital strategist: Carina Egelhof
Agency executive producer: Judy Thompson
Senior agency producer: Claire Colohan​
Production company: Goodoil​
Executive producer: Mark Foster
Director: Adam Gunser​
Post production company: Alt.VFX Australia

Sound Design: Craig Matuschka, Liquid Studios

Music Licensing: Jonathan Mihaljevich, Franklin Rd.

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