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Ads of the week: October 23
From casual DIYers to perfect avocados and raising breast cancer awareness, this week has been a goodie. https://www.youtube.com/watch?v=8njowMBeF14 Who is it for: Enigma for Kennards Hire…
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Scroll Media signs Student Job Search
Digital advertising network, Scroll Media, has signed an exclusive representation agreement with Student Job Search to offer strategic advertising partnerships. With a near 40-year history, not-for-profit…
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Kiwibank and 99 create signage with 11,000 plastic bottles
In partnership with 99 and Neo Signs, Kiwibank has unveiled New Zealand’s first commercial signage using over 11,000 recycled single-use plastic bottles. The innovative installation coincided…
Movings & Shakings
2degrees appoints new Chief of Strategy
Zac Summers will be joining 2degrees as Chief of Strategy, tasked with driving the ongoing exponential growth for the challenger brand in its second decade. CEO…
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Battle of the Brains: Year 3 results are in with major moves happening
Well, can’t things change in a year in BrandPro world! Marketing Association’s friends from Tauranga, TrustPower, are the major movers, increasing their share price index by…
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2020 Election Night coverage round-up
Kiwis across the nation tuned in to their screen of choice on Saturday night to watch the election unfold – here’s how the coverage played out…
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Made with Care campaign promotes NZ food and beverage to global consumers
A global campaign has been launched this week to grow awareness, preference and demand for New Zealand food and beverage products in the key export markets…
Movings & Shakings
Federation reunites star account team
Federation has confirmed two new appointments, reuniting the account service sharpshooter team of Group Business Director, Liz Adams, and Account Director, Ollie Crawford. Adams returns to…
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Conscious and commercial: Good Magazine wins best Sales/Marketing Solution at Magazine Media Awards
The Good Magazine Team: Editor Carolyn Enting, Commercial Manager Justine Jamieson, Digital Editor Hemma Vara. As a publication focused on wellbeing and conscious living, it’s no…
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Out of Home in recovery following COVID
Following a tough second quarter, the Out of Home Media Association of Aotearoa (OOHMAA) have reported some positive news – their Q3 2020 revenue is posted…
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Enigma launches major campaign for Kennards Hire
A new campaign from Kennards Hire, delivered by full-service agency Enigma, has launched across New Zealand and demonstrates the brand’s commitment to exceptional service – no…
Movings & Shakings
TRACK nabs insight and analytics heavyweight
DDB Group agency, TRACK Aotearoa has announced the appointment of Matt Jarman to the newly created role of Head of Analytics and Insight. Matt joins TRACK…
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Breast Cancer Cure launches ‘For the Want’ campaign
Hello and Breast Cancer Cure have launched a campaign to drive donations across breast cancer awareness month. Based on the 13th century proverb ‘For the Want…
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dish takes top honours at Magazine Media Awards
In what has been a challenging year for many masterheads – the closure of the New Zealand arm of Bauer in the midst of a global…
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DUKE turns orange for the election
TVNZ DUKE will experience a full-scale takeover this Saturday, in a bid to get more Kiwis turning out to vote. Instead of seeing The Simpsons, Top Gear or Spiky…
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Ads of the week: October 16
Burgers and chocolate-dipped almonds offer us a tasty distraction from the election, while a light-dependent digital billboard reminds us to drive safe as we enjoy that…
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Stuff dives into live broadcasting for Election Night
StopPress spoke to Stuff’s head of video, Carol Hirschfeld, about what audiences can expect from the news media website’s live election broadcast this Saturday. Stuff was…
Movings & Shakings
MediaWorks appoints next CEO
MediaWorks’ Board of Directors have announced the appointment of Cam Wallace as the media company’s next Chief Executive Officer, to lead the business through its next…
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Hosking, du Plessis-Allan lead NZME’s Election Night coverage
Broadcasters Mike Hosking and Heather du Plessis-Allan will lead an all-star line-up of New Zealand’s best political journalists, experts and analysts in a special, live Election…
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Update: The Battle of the Brains
The first round of decisions are in for The Battle of the Brains and it’s the bankers leading the way! Westpac have their noses in front…
Movings & Shakings
Wrestler introduces its new general manager
Strengthening its team, Wrestler has recently announced Claire Beesley as its new general manager. Beesley has recently returned to New Zealand after spending the past 11…
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EightyOne brings you a break from the election
While election coverage continues to dominate the headlines, all the talk at EightyOne is of new clients and talented personnel joining the Wellington shop. Leading the non-election…
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The Enthusiasts go skinny dipping
New playful work for a playful little brand, Graze Skinny Dipped Almonds, has just launched from strategic and creative agency The Enthusiasts. Part of the James…
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Fashion Quarterly to relaunch
New Zealand’s most iconic fashion and lifestyle title, Fashion Quarterly, will be reigniting its 40-year run when it returns from hiatus in December. Snapped up by Auckland-based independent…
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Commercial radio survey: radio regular source of news and entertainment for 84% of Kiwis
The New Zealand Commercial Radio Industry released the S3 2020 Radio Audience Data into the market today and it reveals that almost 3.7 million New Zealanders…
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Verizon Media launches NZ’s first programmatic DOOH campaign
Working alongside major retail chain Briscoes Group, Verizon Media has launched New Zealand’s first programmatic DOOH campaign. Partnering with Stanley St, the initiative will see a…
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Ports of Auckland launches The Lightship
The Lightship, a new site for contemporary art and the mastermind of CraveGlobal, has launched at Ports of Auckland. The large-scale digital light wall on Quay Street…
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Mixing politics with marketing, a Muffin Break tradition
The unofficial Muffin Break Bean Poll first launched leading into the national election back in 2002, and after receiving great feedback from franchisees and customers, has…
Movings & Shakings
John Steedman retires from WPP
After 45 years in the advertising industry, WPP AUNZ’s Executive Director and Chief Operating Officer John Steedman has announced his retirement, effective today. Steedman, who was…
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Southern Cross launches kids’ mind health campaign
To drive awareness of its flagship social responsibility initiative, Pause Breathe Smile, Southern Cross has joined forces with agency Havas New Zealand. Pause Breathe Smile is a mind…