The first round of decisions are in for The Battle of the Brains and it’s the bankers leading the way!
Westpac have their noses in front of The Warehouse Group, NZME and The New Zealand Marketing Association’s good friends from Dunedin, Blis Technologies.
The aim is to increase share price index from 100 and these three teams increased the value of their company from 10 to 33 percent!
Wouldn’t we all be happy with that level of return?
But anything can happen from here, and The New Zealand Marketing Association will be watching closely to see what happens in the next four years of decisions to see who has bragging rights for the first wave of competition in The Battle of the Brains.
Is it going to be the South Island, retail or media company to be the one that overtakes the hot running bank?
Think you have what it takes to be the best brand strategy team in New Zealand?
Then enter into the second wave, starting on Tuesday 27 October – see marketing.org.nz/launchofbrandpro