Verizon Media launches NZ’s first programmatic DOOH campaign

Working alongside major retail chain Briscoes Group, Verizon Media has launched New Zealand’s first programmatic DOOH campaign.

Partnering with Stanley St, the initiative will see a Briscoes brand campaign across nationwide digital screens located near stores to provide hyper-targeted advertising.

This is the first campaign to roll out of Verizon Media’s new programmatic DOOH offering which sits within the tech giant’s omni-channel DSP. NZ sales director at Verizon Media Arnaud Calonne says the team is pleased to be introducing this programmatic offering to New Zealand.

“Extending programmatic’s powerful offering to DOOH means advertisers can now be a lot more agile and deliver much more relevant messaging quicker to the right audiences, at the right time,” says Calonne.

“We’re thrilled to be helping advertisers maximise their advertising investment.”

Head of advertising technology at Stanley St, Nikhil Elayat, says this new offering will allow advertisers to leverage the power of data and smarter targeting and can optimise their media goals in real-time.

“There’s always been an abundance of data within the programmatic ecosystem so to be able to transpire this data into DOOH buying decisions is not only exciting but a step in the right direction towards omnichannel tracking and attribution.”

Elayat adds that Briscoes have been the perfect partner for the agency to experiment with this new offering as they are constantly working on optimising their digital strategy.

“The programmatic DOOH opportunity was a perfect fit to support their existing high impact executions.”

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