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Conscious and commercial: Good Magazine wins best Sales/Marketing Solution at Magazine Media Awards

The Good Magazine Team: Editor Carolyn Enting, Commercial Manager Justine Jamieson, Digital Editor Hemma Vara.

As a publication focused on wellbeing and conscious living, it’s no wonder that Justine Jamieson, Commercial Manager at Good magazine, also doubles as the magazine’s wellbeing columnist and treats ICG Media staff to regular meditation sessions. 

Good magazine took out the best Sales/Marketing Solution at Friday’s Webstar Magazine Media Awards for its Ti Ora Tea Talks series, a partnership with the tea brand focused on wellness and living a good life. 

The judges noted the efforts of Jamieson and the wider Good team to step back and analyse the market, before developing a multi-channel campaign including in-person events and a podcast, and a robust digital campaign across multiple platforms. 

Justine Jamieson

While the Ti Ora Tea Talks events mostly missed falling victim to COVID-19, with some serious planning and a targeted push to Good’s print and digital audiences, Good’s loyal community were not deterred from coming out and attending the sold-out series. 

The judges said of the award “commercially, this was a strong total publishing solution that used all of Good’s channels to build a great overall campaign. A strong idea that fitted well with the brand attributes of Good”. 

Good editor Carolyn Enting says the series has proven to be very meaningful and purposeful for all.

“People have shared with us how attending the events and listening to the podcasts has helped them as well as lifted them up, which is what we wanted to achieve and it’s wonderful to be working with a brand like Ti Ora that cares and is committed to contributing to the wellbeing space.”

Hero asset for the Good Magazine & Ti Ora series

Good’s ability to demonstrate creativity in generating revenue and producing a strong return on investment, in a challenging trading environment, was also reflected in Jamieson’s Most Valuable Team Member win. 

“I believe when there is an idea that has a bigger meaning to help humans connect more, then all kinds of things magically appear to help with the mission. Communities are formed around such ideas. I don’t have the view to sell space, I have one mission, to help people connect,” says Jamieson.

As we speak, the Good team is planning their next magazine launch for early November, and there’s a unique story to tell with their new cover – watch this space.

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