What happens if we run that campaign? Who’s going to be affected if we make this change? How do we know what good looks like? Data can be a valuable asset, helping drive business effectiveness and decision-making. Yet businesses often fail to ask the right questions of their data in order to realise its ultimate potential. 
Here are the top five questions you should be asking your data analysts in order to get the most out of your data. 

Are you focused on B2B, B2C, or B2E (everything, everyone, everywhere)? At Adobe’s 2019 Symposium in Sydney last month, Will Griffith, head of Australia and New Zealand for Marketo Engage at Adobe, took to the stage with Kae Hum from its client Uber for Business to talk about how Marketo Engage is helping marketers and sales teams identify potential customers and nurture them along the decision-making process.

Bridgette Tapsell, CEO of Whare PR, on creating an agency for iwi businesses.

It’s one of our most sensitive senses – but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked.

But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?

What a difference a decade and a half makes. With the announcement that Apple will shut down iTunes, its loved/loathed music platform, media commentators are doing something of a stocktake.

Tourism New Zealand on what sets New Zealand apart, and an opportunity for you to help shape the country’s story.

Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses. Design agency Milk delves into the New Brand Economy.

As the traditional silos of PR, creative, media planning, and digital collide and fragment, one agency has quietly held its place in our changing agency landscape; Acumen Republic has been looking after some of our most prestigious brands for more than 35 years, and is going from strength to strength. CEO Adelle Keely shares her thoughts on how Acumen maintains relevancy, especially in such changing times.

Auckland agency Amplifier has been in the design and marketing game for 17 years. We caught up with director Sean O’Brien on the challenges they’ve overcome in order to stay on top of a rapidly evolving industry.