It’s one of our most sensitive senses – but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked.
But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?
What a difference a decade and a half makes. With the announcement that Apple will shut down iTunes, its loved/loathed music platform, media commentators are doing something of a stocktake.
Tourism New Zealand on what sets New Zealand apart, and an opportunity for you to help shape the country’s story.
The global spend on digital marketing breaks new records every year and it has become hard to imagine any medium that might challenge this growth, writes Blair Glubb, chief executive and co-owner of event specialists, Uno Loco. So, imagine his surprise upon joining the event marketing industry and discovering that real life experiences are making a comeback. That old thing we just used to call life, is now a marketing trend, and it’s booming.
Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses. Design agency Milk delves into the New Brand Economy.
As the traditional silos of PR, creative, media planning, and digital collide and fragment, one agency has quietly held its place in our changing agency landscape; Acumen Republic has been looking after some of our most prestigious brands for more than 35 years, and is going from strength to strength. CEO Adelle Keely shares her thoughts on how Acumen maintains relevancy, especially in such changing times.
Auckland agency Amplifier has been in the design and marketing game for 17 years. We caught up with director Sean O’Brien on the challenges they’ve overcome in order to stay on top of a rapidly evolving industry.
StopPress sits down with Flying Fish’s managing director and executive producer James Moore and executive producer Samantha Attenborough to chat about technology, the exciting year ahead and moving into the long-format realm.
In a world of right-time targeting and increasing automation, the discussion around AI and machine learning is ubiquitous. And as the debate continues over data versus storytelling, it is easy to get overwhelmed and wonder what the marcomms landscape that we know so well is coming to.
Adhesive PR’s creative director, Alex Mason, on how it makes a real impact for its clients’ businesses.