Despite ongoing conversations around the “looming death” of print, in any given week you’ll still see two-thirds of New Zealanders (yes, 66 percent of us) connecting, meaningfully, with at least one print newspaper title – be it metropolitan, regional, or community.
Getty Images will host its annual Creative Insights event on Wednesday 14 August at The Glassworks in Ponsonby.
Story IQ director Steve Ballantyne on brand visibility and ‘The Innovation Intersection’.
Following the acquisition of Adshel by oOh!media, we speak to general manager Nick Vile about how the business is leading the Out-of-Home sector with new data, digital and tech innovation, connecting advertisers with the right people at the right time, in the right place.
Following Little Giant’s rebrand to Isobar, CEO Ian Howard talks us through how the new identity has lifted the agency’s expectations of itself and opened up access to access the network’s world-class capabilities.
Ever wondered how UK TV host Graham Norton ended up making wine with a New Zealand winery? The answer involves smuggled grapes, a very brave client, and a bunch of cheeky goats.
What happens if we run that campaign? Who’s going to be affected if we make this change? How do we know what good looks like? Data can be a valuable asset, helping drive business effectiveness and decision-making. Yet businesses often fail to ask the right questions of their data in order to realise its ultimate potential.
Here are the top five questions you should be asking your data analysts in order to get the most out of your data.
Are you focused on B2B, B2C, or B2E (everything, everyone, everywhere)? At Adobe’s 2019 Symposium in Sydney last month, Will Griffith, head of Australia and New Zealand for Marketo Engage at Adobe, took to the stage with Kae Hum from its client Uber for Business to talk about how Marketo Engage is helping marketers and sales teams identify potential customers and nurture them along the decision-making process.
Bridgette Tapsell, CEO of Whare PR, on creating an agency for iwi businesses.
It’s one of our most sensitive senses – but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked.
But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?