Val Morgan reflects on its recent appointments and how its set up to deliver result-driving solutions.
Val Morgan reflects on its recent appointments and how its set up to deliver result-driving solutions.
The Social Club CEO and co-founder Georgia McGillivray on the rise of influencer-generated content.
I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an online e-sports gaming marketer. I couldn’t help but laugh at the irony of a whole bunch of people making money by distorting reality espousing the virtues of authenticity. It made me question my own interpretation of what authenticity is.
With many conferences and seminars costing $1,200.00 or more, our goal is to create a day that the whole team can come along to at only $395.00 + GST per ticket! Marketing and brand managers along with business owners can look forward to leaving with new plans, new ideas, new learnings and new connections
Despite ongoing conversations around the “looming death” of print, in any given week you’ll still see two-thirds of New Zealanders (yes, 66 percent of us) connecting, meaningfully, with at least one print newspaper title – be it metropolitan, regional, or community.
Getty Images will host its annual Creative Insights event on Wednesday 14 August at The Glassworks in Ponsonby.
Story IQ director Steve Ballantyne on brand visibility and ‘The Innovation Intersection’.
Following the acquisition of Adshel by oOh!media, we speak to general manager Nick Vile about how the business is leading the Out-of-Home sector with new data, digital and tech innovation, connecting advertisers with the right people at the right time, in the right place.
Following Little Giant’s rebrand to Isobar, CEO Ian Howard talks us through how the new identity has lifted the agency’s expectations of itself and opened up access to access the network’s world-class capabilities.
Ever wondered how UK TV host Graham Norton ended up making wine with a New Zealand winery? The answer involves smuggled grapes, a very brave client, and a bunch of cheeky goats.