It’s growing in importance to celebrate the creativity and innovation seen in our print advertising. Stuff is now giving ad excellence a chance to shine through, partnering with Sir John Hegarty to announce The Paper Planes award.
Look around the industry and you’ll see a number of organisations at a crossroad – where to next with their data? Fiona Stewart, Briscoe Group general manager of marketing and strategy, has asked this question at three different organisations and each time an answer has been found in Data Insight. We talk to her about how Data Insight can help unlock the potential of data by going back to the beginning and engaging stakeholders.
The country’s creatives, agencies and clients are set to benefit with the announcement of The Pixels, an initiative from Lumo to inspire digital out-of-home creativity.
Lumo gives a few design tips and tech-led techniques for creatives on how to stand out, increase engagement and communicate brand values when using digital out-of-home.
An intriguing new body of research, which records how media impacts brain activity, has provided new insights into the best ways to structure advertising campaigns across multiple channels.
Wanting to inspire and celebrate dynamic and interactive creativity in the digital outdoor space, Lumo has created The Pixel Awards. StopPress sat down with co-founder and chief executive Phil Clemas to talk digital opportunities, breaking down barriers and growth.
There’s no doubt you recognise the need for your organisation to better leverage the power of data and insights. Leaders in marketing, technology and communications are all striving to better understand today and find was to predict what will happen tomorrow.
Val Morgan reflects on its recent appointments and how its set up to deliver result-driving solutions.
The Social Club CEO and co-founder Georgia McGillivray on the rise of influencer-generated content.
I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an online e-sports gaming marketer. I couldn’t help but laugh at the irony of a whole bunch of people making money by distorting reality espousing the virtues of authenticity. It made me question my own interpretation of what authenticity is.