Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. This time we chat to Vend’s Josh Pickles on his experiences with the Marketo platform.

Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. This time we ask Rob Cooke about how automation is changing the way marketers and creatives go about their jobs in the industry.

Through new content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. First up, Marketo’s Rob Cooke discusses how the previously disparate worlds of brand and direct marketers are coming together.

Through new content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. First up, Marketo’s Rob Cooke reckons that while the industry has evolved significantly since the ’80s, some core principles still remain relevant today.

“Integrated marketing—stitching complementary platforms together—is the real ‘silver bullet’ for marketers,” says Tom Reidy, Catalyst90 CEO.