With 2018 coming to an end, StopPress talks to Michael Boggs, NZME’s chief executive officer, about the highs of radio in 2018, including on-air and online performance, as well as what’s in store for NZME’s 2019 offering.

A value is only a value if you’re willing to let it cost you something.

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

There’s an old Chinese proverb: “All things are difficult before they are easy”. Chinese Herald owner Lili Wang has turned the difficult task of breaking into the local Chinese market into a much easier proposition.

3.6 million Chinese tourists are expected to visit NZ over the next five years – but seeing the benefits of this tourism boom isn’t as simple as putting an ‘open for business’ sign on the front window.

Qrious partners with Adobe to provide local marketing and technical expertise for enterprise customers in New Zealand.

During his career in advertising, Andrew Mitchell saw first-hand how challenging it was for brands with multiple locations to produce quality local marketing across their network. So, he set about starting his own company to solve the problem. Five years on, Brand Machine’s Marketing Hub solution is automating local marketing for brands around the globe.

As the digital world becomes more pervasive in our everyday lives, advertisers require a consistent and transparent method of measurement to understand and evaluate the e ectiveness of ad campaigns across multiple platforms. Tony Boyte, a director at Nielsen, discusses how Nielsen Digital Ad Ratings can help bring advertising investment transparency to advertisers, agencies and publishers.

As other traditional media struggles, radio in New Zealand continues to thrive year-on-year with listeners remaining loyal to commercial radio stations.

With New Zealand’s diverse society, SkyKiwi chief executive Ally Zhang explains how it’s helping Chinese arrivals feel at home, while also taking New Zealand to the rest of the world.