The publisher’s new digital platform is the ultimate destination for all things beauty.

As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.

As the sponsor of the TVNZ-NZ Marketing ‘Marketer of the Year’, Energi thought it would ask the candidates how they are coping with today’s ‘Always On’ working lifestyle.

As part of our Programmatic Guide, mobile-only advertising company Kargo talks about its offer to marketers, trust/transparency and engaging audiences consuming premium editorial content.

As part of our Programmatic Guide, KPEX’s primary programmatic partner AnnNexus takes a look at trust, Google, Facebook and GDPR.

GrownUps is passionate about providing great resources and services for the 50-plus community here in New Zealand. To keep up-to-date with the current trends and insights, each year it runs the GrownUps annual survey, with 150,000 members nationwide invited to participate. Here are some of the results.

There’s some often cited research that says we’re 22 times more likely to recall a story than we are a fact. But when you’re dealing in branded content, perhaps a more useful way to consider this information is that we’re 22 times more likely to recall a fact when it’s wrapped in a story. In this episode, we’re looking at how to put your audience at the centre of your story and letting them experience your brand for themselves.