There’s some often cited research that says we’re 22 times more likely to recall a story than we are a fact. But when you’re dealing in branded content, perhaps a more useful way to consider this information is that we’re 22 times more likely to recall a fact when it’s wrapped in a story. In this episode, we’re looking at how to put your audience at the centre of your story and letting them experience your brand for themselves.
“It’s not a matter of if, but when,” says Yellow chief marketing officer Bruce Pilbrow on businesses undergoing a digital transformation. For the past 60 years, it’s been serving New Zealanders and their businesses alongside its own transformation and now it’s ready to impart that experience onto SMEs.
“It’s the most wonderful time of the year” sang Andy Williams to ring in Christmas, and while his song referenced carolling out in the snow, New Zealand and its summer-weather don’t miss out on the fun. One of the local celebrations setting the Christmas tone is the Farmers Santa Parade.
The Australasian Catalogue Association (ACA) hosted its 27th Annual ACA Awards last Friday night highlighting a strong focus on effective marketing with the addition of new categories – Point of Sale, Customer Insights and Corporate Social Responsibility. New Zealand retailers entered in the open categories and taking on their Australian colleagues.
Josh Borthwick, Stuff’s new commercial director – direct & agency, takes a look at Stuff’s coverage outside New Zealand’s main centres.
The Farmers Santa Parade has long been an iconic symbol that signals the start of the New Zealand summer. Incredible floats grace our streets that have been intricately designed, planned, and orchestrated by Peter Taylor, the man behind the creations since 1972.
Influencers have always been a tool within traditional advertising, now the rise of social platforms has seen the popularity of them significantly increase in the content marketing toolbox, and with good reason. With purchase now only a click away, the right endorsement from the right person can change a brand’s fortunes overnight. In this episode, we’re looking at the changing world of influencers.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.