As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.

As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.

As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.

When it comes to TVCs, which are the ones that you remember most? The ones that you felt a connection with, stayed in your mind or that spurred you on to share with others? That’s exactly what The Workshop does.

In the face of stiff competition from digital media, radio has stood the test of time, but sometimes it takes a crisis to make us realise its true value to the community.

At a time when digital technology consumes our lives, the attraction of live events is more popular than ever. This is a trend that hasn’t been lost on marketers, who increasingly look to link their brands to something that is happening outside our computer screens.

If you think anyone aged 50+ is old, past their use by date or is simply boring think again. 50 is only the halfway point and there’s a heck of a lot of life left. Consultant Richard Poole shares how the demographic is made up of tech-savvy, travelling and entrepreneurial individuals.

In the first of this four-part series, StopPress speaks to Augusto – which has led the curve in content strategy and creation for more than 10 years – about some of the rising trends in content marketing. First up, the rise of How-to’s.