Content marketing is the tool with which modern brands are made. It brings the brand promise to life through authentic storytelling designed to align your business with your customers’ view of the world.
If you think anyone aged 50+ is old, past their use by date or is simply boring think again. 50 is only the halfway point and there’s a heck of a lot of life left. Consultant Richard Poole shares how the demographic is made up of tech-savvy, travelling and entrepreneurial individuals.
In the first of this four-part series, StopPress speaks to Augusto – which has led the curve in content strategy and creation for more than 10 years – about some of the rising trends in content marketing. First up, the rise of How-to’s.
StopPress talks to Michael Boggs, NZME’s chief executive officer, about why radio is such a strong platform, engagement with audiences, and the latest Commercial Radio Survey Results.
For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build retail confidence in your brand. On the flip side, a poorly run campaign can waste marketing budget and negatively affect your brand and your relationship with the stores. So, what do you need to do to make sure your in-store campaigns get great results and deliver strong ROI?
PHD strategy director Simon Bird discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Adshel’s digital and technology sales manager, Rick Goodwin, talks about the powerful combination of out of home media and the benefits of digital capabilities, and how it is creating opportunities for advertisers to pinpoint the right message to the right audience at the right time.
Digital ad placement can be challenging with programmatic buying decreasing the visibility on where an ad is ultimately placed. Nick Whitehead, senior manager of client development at Nielsen, talks about how their ad intelligence solutions are shedding light in this area.
Chrometoaster is a high-end design and digital engineering agency that grew up alongside the internet. And, as digital becomes an increasingly important business issue, experience director Dave Turnbull explains why specialists eat generalists for breakfast.
Stuff’s product director Fei Bian Goh discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.