Ben Goodale sits in the JustOne open-plan office on Auckland’s College Hill and says: “Agencies will say they can do everything but that’s like saying you can drive a car – but the difference is, one driver is Mario Andretti and another is Mr Bean.”

Adestra looks at how email marketing can deliver measurable results beyond open rates.

Mitsubishi Motors head of marketing and corporate affairs Reece Congdon discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.

In business, it’s almost a cliche: Everyone talks about the importance of building relationships. But for digital media services company KBR Digital, it’s not just lip service. It’s an obsession.

Colenso BBDO head of strategy Mylene Ong discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.

Adestra takes a look at how to build a customer database of emails and optimise it for the best results.

Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.

Gladeye CEO Tarver Graham discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.

The Australasian Catalogue Association (ACA) is hosting their 27th annual Awards this year showcasing the best of the best across consumer marketing throughout Australia and New Zealand. With a record attendance last year of 750 guests on the night, the room was filled with retailers, creatives, agencies, printers and distributers seeking the winning crown, this year will be no exception.

When NZ Marketing and TRA asked 75 marketers and 93 agency folk to share their views on agencies from a range of specialist disciplines in an Agency Perceptions survey, Little Giant was found to be the most familiar digital agency and the digital agency the most were hearing good things about. Looking more broadly at what marketers look for in a digital agency, strategic-thinking, an understanding of business needs, creativity and a proactive approach, came up on top. In light of the findings, we ask Little Giant CEO Mark Hurley about how its approach incorporates those values to help clients navigate the rise of digital.