With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it joined Heart Saver in its Become a Heart Saver campaign and has since been helping to deliver life-saving devices across the country.
With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has broken stories, delivered debates and responded immediately to the breaking news stories of the day. Jihee Junn looks at how in a world of ever prescient news coverage, it’s TV that’s still doing the heavy lifting.
At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for competitors to keep an eye on each other?
It’s hard to avoid online advertising when trying to read the news, watch a video or interact with friends, and for many, clicking out of it has become an automatic response. But what types of ads cause the most frustration? To find out, NZ Marketing and its survey partner SSI asked 1,008 New Zealanders which online advertising they found the most annoying.
Ipsos takes a look at how clients can yield the greatest consumer appeal in the most efficient way.
A car isn’t something Kiwis just buy on a whim. It’s a process that involves an almost investigative road of inquiry, along which brands have countless opportunities to influence the final decision.
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
While an increasing number of companies are pushing design to the forefront, many clever companies are still missing out on the opportunities afforded by the benefits of creative design-led thinking. But as Wellington-based digital agency Salted Herring has found out, pushing web apps that provide rich human experiences and highly crafted design is proving to be the best way forward.
As the transparency and brand safety battles wage on, KPEX chief executive Richard Thompson believes it’s more imperative than ever for brands to be selective when choosing where to advertise.
As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated trading desks create low costs for low-value impressions, and that without human intervention these platforms can become a marketing minefield. Well done. Programmatic buying is only as strong as the people manning the controls and at the moment we’re on collective cruise control as marketers drive agency costs down for a specialism that takes hours to deliver. This, in turn, has led to issues with agency transparency.