Partner articles
Print: you can count on me like 1, 2, 3
In an age where digital seems to be the medium on everyone’s lips, TSA Limited looks at three ways print has the ability to connect and engage powerfully with consumers.
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Partner articles
Print: you can count on me like 1, 2, 3
While the marketing world got caught up in the digital frenzy, did we lose sight of our most reliable friend – print? With the surge of…
Partner articles
A complete 360: Fashion Quarterly on its digital offering
Fashion Quarterly is a legacy title that has taken brand extensions to the next level. Jaime Breitnauer talked to editor Sally-Ann Mullin, and digital editor Kelly McAuliffe, about how they redeveloped the brand to win the Best Magazine 360 Award in 2017.
Partner articles
Stuff moves to compact, bigger opportunities for advertisers
The biggest change we have ever made to our newspapers is happening on April 30 as we switch all Stuff’s Monday to Friday metropolitan and regional newspapers from broadsheet to compact format.
Partner articles
Lightbox and Qrious use data to enhance viewer experience
Working with data specialist Qrious, streaming TV service Lightbox created two models to ensure viewer satisfaction and compete against global content providers.
Partner articles
Time to listen to Grown Ups
With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this is a generation that deserves attention.
Partner articles
Cooking with gas: how Bauer teamed up with Nadia Lim to make a magzine
Georgina Harris talked with Bauer Media managing director Brendon Hill and editorial director Shelley Ferguson about spending time with Nadia Lim to understand her brand, creating a new distribution model, and if it is such a big risk tying a magazine to one person.
Partner articles
Clean, green, programmatic New Zealand
Programmatic is widely accepted as the future of ad trading. So how close are we to this future? And more importantly, how clean and green will programmatic be in New Zealand?
Partner articles
Magazine 360°: top ten magazine brands for social following
With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
Partner articles
Three to seven seconds: How to capture your customer’s attention
Three to seven seconds… that’s the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.