Marketers have called loudly for a trustworthy form of measurement in outward advertising, and APN Outdoor has answered this request with a new system, called Calibre. We talk to APN Outdoor general manager Mike Watkins about why this is what marketers have been waiting for.
With Kiwis now spending around half of their media consumption time online, Mosh shares its advice for local businesses on Facebook.
Ipsos’ Leo Cremonezl and Jonathan Dodd talk transforming your customer data into real financial and business benefits.
With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it joined Heart Saver in its Become a Heart Saver campaign and has since been helping to deliver life-saving devices across the country.
With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has broken stories, delivered debates and responded immediately to the breaking news stories of the day. Jihee Junn looks at how in a world of ever prescient news coverage, it’s TV that’s still doing the heavy lifting.
At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for competitors to keep an eye on each other?
It’s hard to avoid online advertising when trying to read the news, watch a video or interact with friends, and for many, clicking out of it has become an automatic response. But what types of ads cause the most frustration? To find out, NZ Marketing and its survey partner SSI asked 1,008 New Zealanders which online advertising they found the most annoying.
Ipsos takes a look at how clients can yield the greatest consumer appeal in the most efficient way.
A car isn’t something Kiwis just buy on a whim. It’s a process that involves an almost investigative road of inquiry, along which brands have countless opportunities to influence the final decision.
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?