Browsing: Partner articles

Partner articles
Reputation, resiliency and results
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The Ipsos Global Reputation Centre recently undertook a massive study of the reputation of more than 100 of the world’s largest companies to examine the factors that contribute to reputational success and resiliency in the face of crisis. The research ranked companies into Trust Tiers, and explores what makes companies in the top Trust Tier different, how they perform financially, the impact of trust on resiliency in the face of crisis, and the inter-relationship between trust and Corporate Social Responsibility (CSR) on a company’s core business performance.

Partner articles
An enthusiasm injection: Jeremy Hansen on Paperboy
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Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.

Partner articles
How GrownUps become a heart saver
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With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it joined Heart Saver in its Become a Heart Saver campaign and has since been helping to deliver life-saving devices across the country.

Partner articles
The voice of a nation: TV’s central role in covering the election
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With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has broken stories, delivered debates and responded immediately to the breaking news stories of the day. Jihee Junn looks at how in a world of ever prescient news coverage, it’s TV that’s still doing the heavy lifting.

Partner articles
Which online ads do people hate the most?
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It’s hard to avoid online advertising when trying to read the news, watch a video or interact with friends, and for many, clicking out of it has become an automatic response. But what types of ads cause the most frustration? To find out, NZ Marketing and its survey partner SSI asked 1,008 New Zealanders which online advertising they found the most annoying.

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