Partner articles
Do you know where your ads are?
As the transparency and brand safety battles wage on, KPEX chief executive Richard Thompson believes it’s more imperative than ever for brands to be selective when choosing where to advertise.
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Partner articles
Stop drinking the programmatic Kool-Aid
As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated trading desks create low costs for low-value impressions, and that without human intervention these platforms can become a marketing minefield. Well done. Programmatic buying is only as strong as the people manning the controls and at the moment we’re on collective cruise control as marketers drive agency costs down for a specialism that takes hours to deliver. This, in turn, has led to issues with agency transparency.
Partner articles
Big ideas start small
The greatest marvels of architecture didn’t simply appear one day; they were built one brick at a time. As it turns out, ideas in advertising and design are no different.
Partner articles
Grooving On: TRB on radio’s enduring power
Radio might be one of the oldest media channels around, but with over three million New Zealanders still tuning into the airwaves on a weekly basis, it continues to have a strong hold on the attention of today’s listeners. We chat to TRB general manager Peter Richardson about why radio is still grooving despite all the changes in media.
Partner articles
The easier way to pay: FlexiGroup launches Oxipay
Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.
Partner articles
The humble email: the adhesive at the centre of DEMM’s engineering niche
Not all online audiences are equal. Some are far more valuable than others. And while 6,320 subscribers might not sound like a lot in the Insta-famous age, Adrenalin Publishing’s Cathy Parker says they have become an essential part of the continued success of DEMM Engineering & Manufacturing magazine.
Partner articles
‘Persistence is key’: Richard Poole on GrownUps’ growth
11 years since founding GrownUps, Richard Poole sits down with us to reflect on the website’s chapters and the lessons he’s learned along the way.
Partner articles
Matt Headland on NZME’s long-term strategy and radio’s contribution to ad spend
In the wake of another strong survey result for NZME, we talk to head of agency markets Matt Headland about what it’s doing to narrow the gap separating its audience from that of MediaWorks.
Partner articles
It’s not just what you say, it’s how fast you say it
Ipsos takes a look at what your reaction times are telling your favourite brands.
Partner articles
Another lens in a media strategist’s toolkit: how agencies are going to use the MPA Magazine 360
Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.