Partner articles
‘Persistence is key’: Richard Poole on GrownUps’ growth
11 years since founding GrownUps, Richard Poole sits down with us to reflect on the website’s chapters and the lessons he’s learned along the way.
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Partner articles
Matt Headland on NZME’s long-term strategy and radio’s contribution to ad spend
In the wake of another strong survey result for NZME, we talk to head of agency markets Matt Headland about what it’s doing to narrow the gap separating its audience from that of MediaWorks.
Partner articles
It’s not just what you say, it’s how fast you say it
Ipsos takes a look at what your reaction times are telling your favourite brands.
Partner articles
Another lens in a media strategist’s toolkit: how agencies are going to use the MPA Magazine 360
Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
Partner articles
Magazines’ hearts continue to beat
Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the noisy digital world.
Partner articles
TV quiz results: industry’s (tele)vision not that great
We tested StopPress readers’ knowledge of modern media consumption. And the results indicate that things aren’t always as clear as what they seem.
Partner articles
Linear is local: why free-to-air TV is still ‘a mirror into New Zealand’s soul’
With an endless library of overseas programming on offer online, where can New Zealanders go to get a fix of content that’s relevant and familiar to them? Freeview’s free-to-air TV offering is the answer and advertisers that understand the cultural connection local broadcasters have with New Zealand audiences stand to benefit.
Partner articles
The battle for attention (a digital reality check)
Ipsos takes a look at digital’s value in the fragmented media environment to see how it could be used more effectively.
Partner articles
Transparency in a world of walled gardens
It’s only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how far, exactly are we from ensuring ‘transparency’ in digital media?
Partner articles
Pureprofile on mapping the ever-changing consumer
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.