Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the noisy digital world.
We tested StopPress readers’ knowledge of modern media consumption. And the results indicate that things aren’t always as clear as what they seem.
With an endless library of overseas programming on offer online, where can New Zealanders go to get a fix of content that’s relevant and familiar to them? Freeview’s free-to-air TV offering is the answer and advertisers that understand the cultural connection local broadcasters have with New Zealand audiences stand to benefit.
Ipsos takes a look at digital’s value in the fragmented media environment to see how it could be used more effectively.
It’s only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how far, exactly are we from ensuring ‘transparency’ in digital media?
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.
NZME celebrated a strong survey result, with all its stations growing listener numbers. We chat to the media company’s chief executive about the latest round of results and the health of the industry in general.
Think ‘direct marketing’ and what comes to mind? If it’s personalised mail and email you’re not wrong, but in the context of our digital world, that list gets even longer. New Zealanders spend 14 hours a week on the internet, and Chemistry Interaction is harnessing that to help its clients connect with customers at a one-to-one level and create value out of those conversations.
Ipsos takes a look at market research to see where the value lies for research buyers.