A look at the bespoke solutions Fairfax is creating with its content studio, and the results they deliver.
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Stand still in digital and you’re likely to be swallowed up in all the ones and zeroes floating around. Which is the precise reason KPEX CEO Richard Thompson is constantly on the move, scoping new opportunities.
Programmatic specialists across the business have been logging into the KPEX exchange and sampling what’s on offer. We chat to a few about how they’ve found the experience has been so far.
Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.
Pan Media founder and creative director Graeme Blake took a risk when hiring Sam Thompson. But it’s one that’s paid off, with the talented web designer developing an idea that could impact the way agencies throughout adland do business.
The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to chief executive Rob Harvey about where he’s headed and why he’s moving at such speed.
We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before 3 October, you will be entered into the draw to win one of five vouchers worth $200.
While Christmas decorations are already being put up in retail stores, AdRoll’s Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning their digital activities in advance.
NZME group revenue director Laura Maxwell has been with KPEX from the beginning, watching it evolve over the last few months. And she recently shared her thoughts on how things are going and where the initiative is headed.
It was formed through an unlikely alliance forged between four competitors. And now six months in, StopPress discovers KPEX is exceeding expectations and gaining traction in the rapidly expanding digital market.