Successful branding is usually derived from the artful fusion of left and right brain thinking – literally a tension of opposites. This is a story of one long-established strategy and design consultancy that has managed to straddle this difficult divide.
Bravado, escapism, and lack of planning often lead to New Zealanders taking unnecessary—and sometimes fatal—risks on water. The team at News Works knew that something had to be done.
Marketing is a trade with many tricks, but EightyOne partners Matt West, Carlos Constable and Jason Wells reckon the key to success is being nimble enough to keep pace with culture.
Digital media has seen massive growth in recent years and the digital players have waged a fairly successful PR campaign to extol their own virtues and call into question the power of traditional forms of mass media. When it comes to TV, viewing habits are certainly changing, but the stats show that it remains by far the dominant medium in most developed markets. Erin McKenzie explains why the reports of TV’s death are greatly exaggerated.
It’s tax return time again and this year, WooHoo’s vying for business with a new campaign, via Omnicron and a network of specialists, that captures the employed to self-employed. We take a behind scenes look at ‘Show Me The Money’ to see what the online tax agency wants to achieve, what Omnicron delivered and what a ‘woohoo moment’ really is.
As the winds of change gust through the industry, Flying Start executive content producer Sam McCauley argues that it pays to hold onto some of the well-established truths that were shaped over the last three decades.
In this final instalment of a three-part series, we chat to Track’s managing director Rob Limb to get an agency perspective on what New Zealand businesses should look out for when it comes to marketing automation.
Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would seem logical for marketers to target this large and demanding group of the population via digital ads. However, recent research is suggesting that this might not be the case. In fact, when Millennials do emerge from their digital black holes, it seems that they are much more likely to engage with marketing presented via more traditional platforms.
In the second of a three-part series, we talk to three Ubiquity clients—Neon, Methven and FAB Group—to get their take on what marketing automation has done for them so far.
In the first of a three-part series, we talk to a marketing automation provider to get their insights on what the service and technology can do for businesses in New Zealand.