NZME chief executive Michael Boggs shares a few thoughts on how the publisher’s radio business is performing following this year’s radio survey and why he’s not concerned about Paul Henry’s growth.
Media boundaries are being pushed every minute of every day, in every country around the world. Whether it’s new entrants to market, the role traditional media plays, or how quickly media organisations can adapt to changing audience consumption patterns, sitting still is not an option. So where does that leave New Zealand media organisations like NZME? Transformation. Big word. Big job. Big change – and big difference.
Adblocking. Viewability. Attribution. You don’t have to look far to find marketers scratching their heads as they ponder at least one of these topics. So to find out a little bit more, StopPress recently took a stroll through the ad tech maze with AdRoll’s managing director Ben Sharp and lead solutions consultant Josh Moses.
Three-hour queues, people pulling up on bikes to snatch away chocolate and a determined three-year-old boy are just a few indicators of the success of last year’s Wondrous Wellington Advent Calendar campaign run by the Wellington Regional Economic Development Agency. Here’s how the agency combined the digital with the physical to bring joy to city-dwellers.
Wellington agency GSL Promotus has the independent spirit, but the size to take on the old boys as well.
Ben Reid, creative director at design agency Milk talks authenticity and changing consumer behaviour through brand and packaging.
In a business categorised by change, creative agency Goodfolk maintains focus by having a good sense of self.
Letterbox marketing is prized by some of the country’s largest retailers and well regarded as an advertising channel by consumers. Now Reachmedia is out to dispel a few myths and reveal how they’ve merged unaddressed, digital and data analysis to help brands make an impact on the path to purchase.
An insatiable appetite spanning both the obscure and infamous across all genres helps to stimulate ideas for Jonathan Sagar, principal and creative director of Voice, leading brand development agency.
Tech companies that stand still get left behind. And while KPEX only kicked off late last year, those running the offering are already looking into how it can evolve.