Partner articles
17 years on: SilverStripe on how it’s delivering customer experiences and client results
For an established company like SilverStripe, the secret to its longevity lies in its start-up mentality. Caitlin Salter takes a look.
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Partner articles
Segmentation of one too many
If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and how should you segment your customer or prospect base? Qrious general manager Simon Conroy gives his tips on how to go about this.
Partner articles
Data: Real-Time or Right Time?
While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations that can’t capitalise on the real-time approach, ‘right time’ data may be the way to go.
Partner articles
Fairfax Media explodes brand growth in print and online
With the mass of content flooding the internet, Fairfax Media aims to stand out from the crowd with insightful stories based on journalistic nous. A case in point would be the work the media company recently did for the Chartered Accountants Australia and New Zealand.
Partner articles
Confessions of the Admen
Does the public really use as much TV as you think? Do they still tune in to live programmes? Do you really know how much YouTube they watch? Ipsos takes a look at the perils of perception and the differences between what ‘ad people’ and the public see.
Partner articles
‘Turbulence isn’t always a bad thing’: How magazine brands are innovating their way through the multimedia age
As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, creating new revenue streams, developing new products, working creatively with advertisers and generally showing an elasticity in their view of what media is, all while keeping their souls in tact? Jihee Junn looks at some of the best local examples.
Partner articles
A country of ‘Bravoholics’: Bravo’s Chris Taylor aims to build on a strong start
It’s been seven months since Bravo hit New Zealand screens, delivering a constant stream of American reality programming to free-to-air TV. We speak to NBCUniversal’s Australia and New Zealand head Chris Taylor about sustaining numbers, ‘Bravoholics’ and the future.
Partner articles
Qrious offers a practical guide to data-driven marketing
Generating meaningful insights from the ever-growing pool of data available to businesses has been a challenge for marketers. On hand to help is Qrious general manager Simon Conroy who shares his advice on creating value with the Qrious model.
Partner articles
The attention agency: inside Motion Sickness
This is the story of an ambitious idea that started small in a student flat before quickly gaining massive momentum and attracting the attention of a stack of innovative brands. Be sure to bring your motion sickness pills along for this ride.
Partner articles
How magazines are morphing into many-armed consumer brands
While magazines were once just a regular dose of escapism, entertainment or inspiration in printed form, the rise of the internet and the need for new sources of revenue has meant publishers are connecting with their audiences in a range of different ways. Erin McKenzie takes a look at how some of the local players – and the Magazine Publishers Association – are embracing that shift.