Engagement, insight, action, embedment—Ipsos shares its advice on creating a successful customer experience culture.

To produce one substantial, quality piece of content, or to produce a substantial number of pieces? To stick to one platform or spread over many? They’re the questions plaguing many marketers navigating the ever-expanding media landscape. We speak to producer/director Jamie McKenzie about how Pure Productions is navigating the space for
its clients and delivering solutions for all budgets.

Rolling waves rather than a sea of traffic have proven an inspiring backdrop to the changing tides of the design industry for Bay of Plenty agency, Woods.

Demographics are dead. Or, at the very least, they’re no longer accurate. And the reason for that, writes Ben Reid, creative director at design agency Milk, is because consumers are no longer willing, or even able to be boxed into predictable generational sets of traits.

It started off with just two senior designers in Wellington. Fast forward 23 years and a move to the big smoke, Red Cactus has become New Zealand’s premier brand strategy and packaging agency.

Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to exaggerate this contention but now there is an agency that has built a best practice model for the industry, with a robust offering that gives clients certainty through accurate, data-driven insights.

Successful branding is usually derived from the artful fusion of left and right brain thinking – literally a tension of opposites. This is a story of one long-established strategy and design consultancy that has managed to straddle this difficult divide.

Marketing is a trade with many tricks, but EightyOne partners Matt West, Carlos Constable and Jason Wells reckon the key to success is being nimble enough to keep pace with culture.