Browsing: Partner articles

Partner articles
Rogue Society launches corporate gifting collection
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SPONSORED POST: Looking for something a little different to send your clients to say ‘thanks for the work’ (and ‘please continue to give us work next year’) this Christmas? Bored of sending the same old bottle of sauv and branded calendar? Well, Rogue Society are here to ease your Christmas pain with a gin-based gift range perfect for the Christmas corporate gift-giving season.

Partner articles
Up Country: The Northern Advocate’s Craig Cooper on bucking trends, understanding responsibilities and ‘new media’ arrogance
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. And for the final instalment, The Northern Advocate’s editor Craig Cooper offers his $0.02.

Partner articles
Fully automated: Marketo’s Cheryl Chavez on re-targeting, customer journeys and focusing on the right numbers
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Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. In the latest edition of the Fully Automate series, we chat to Marketo’s vice president of product management Cheryl Chavez about how automation is making it easier for marketers to roll out and track campaigns.

Partner articles
Up Country: The Waikato Times’ Jonathan MacKenzie on ‘keeping the buggers honest’, gigantic audiences and content being more important than platforms
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Here’s what Jonathan MacKenzie, Waikato editor-in-chief for Fairfax, had to say.

Partner articles
Quiz #2: How regional are you?
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A few weeks back we ran a ‘How regional are you?’ quiz in an effort to show that there is a risk those in the marcomms sector can fall into an urban echo chamber (as last year’s Nielsen survey showed) and forget about the important role the regions play in the Kiwi economy—and the important role newspapers still play in those regions (who’s going to argue with Warren Buffett and WPP’s Sir Martin Sorrell?). The average score was 70 percent, but just seven percent of all the respondents got all the questions right, so you’ve still got some work to do, city slickers. Reckon you can beat that? Then put your regional knowledge to the test and take the second quiz below. All those who complete it will go into the draw to win another two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*.

Partner articles
Up Country: the Nelson Mail’s Victoria Guild on the allure of local content, the paper’s digital audience and Fairfax’s newsroom shake-up
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Victoria Guild, editor of the Nelson Mail.

Partner articles
Sounding off: More FM’s local/national fusion lures the listeners
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As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. More FM was one of the few brands to increase its audience in the recent T2 radio survey. And network programme director Christian Boston says its dual strategy is paying dividends.

Partner articles
Up Country: Hawke’s Bay Today’s Andrew Austin on local pride, beating the internet and the role of branded content
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Andrew Austin, editor of Hawke’s Bay Today.

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