Partner articles
An efficient alternative to concept optimisation
Ipsos takes a look at how clients can yield the greatest consumer appeal in the most efficient way.
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Partner articles
The consumer’s long road to buying a car
A car isn’t something Kiwis just buy on a whim. It’s a process that involves an almost investigative road of inquiry, along which brands have countless opportunities to influence the final decision.
Partner articles
Do we still need to ask questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
Partner articles
Salted Herring’s quest to promote human-centric design
While an increasing number of companies are pushing design to the forefront, many clever companies are still missing out on the opportunities afforded by the benefits of creative design-led thinking. But as Wellington-based digital agency Salted Herring has found out, pushing web apps that provide rich human experiences and highly crafted design is proving to be the best way forward.
Partner articles
Do you know where your ads are?
As the transparency and brand safety battles wage on, KPEX chief executive Richard Thompson believes it’s more imperative than ever for brands to be selective when choosing where to advertise.
Partner articles
Stop drinking the programmatic Kool-Aid
As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated trading desks create low costs for low-value impressions, and that without human intervention these platforms can become a marketing minefield. Well done. Programmatic buying is only as strong as the people manning the controls and at the moment we’re on collective cruise control as marketers drive agency costs down for a specialism that takes hours to deliver. This, in turn, has led to issues with agency transparency.
Partner articles
Big ideas start small
The greatest marvels of architecture didn’t simply appear one day; they were built one brick at a time. As it turns out, ideas in advertising and design are no different.
Partner articles
Grooving On: TRB on radio’s enduring power
Radio might be one of the oldest media channels around, but with over three million New Zealanders still tuning into the airwaves on a weekly basis, it continues to have a strong hold on the attention of today’s listeners. We chat to TRB general manager Peter Richardson about why radio is still grooving despite all the changes in media.
Partner articles
The easier way to pay: FlexiGroup launches Oxipay
Traditional layby payments can take up unnecessary time for both retailers and consumers. NZ Retail speaks to FlexiGroup – New Zealand chief executive, Chris Lamers, about the upcoming launch of Oxipay. Oxipay is about giving your customers the freedom to buy what you want now and split the payments over four easily managed payments.
Partner articles
The humble email: the adhesive at the centre of DEMM’s engineering niche
Not all online audiences are equal. Some are far more valuable than others. And while 6,320 subscribers might not sound like a lot in the Insta-famous age, Adrenalin Publishing’s Cathy Parker says they have become an essential part of the continued success of DEMM Engineering & Manufacturing magazine.