StopPress talks to Dean Buchanan, group director entertainment, and Shayne Currie, managing editor, about which personalities we should watch this year, and about what they think will make or break the radio industry.
Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for sponsors for this year’s festivities, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.
Tech-obsessed Kym Niblock is most comfortable when she’s wading neck-deep in a pool of data. This, she says, is the best place where you can find out where you need to go next. And for TVNZ, this involves diving straight into augmented reality.
Banner ads were only the start of the game. Damien Venuto digs into the digital sandpit and unearths a few new toys at the marketer’s disposal.
For 20 years the David Bain Family Murders have captured New Zealand’s imagination and now they’re doing so in a 10-part podcast series that dives deep into the controversial case.
As the champion of TVNZ Duke’s experimental lineup, programmer Edward Kindred is breaking the barriers of what the role traditionally entails. He’s one-part Australian gentleman and one-part mad scientist who has found a new laboratory of sorts in The Creators Space.
Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.
We go through all the questions and take a look at what the right answer was according to the research from Colmar Brunton.
Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.
In a world where there’s an agency for everything, Insight Creative’s CEO and strategy director Steven Giannoulis offers a possible solution to the challenge of keeping brand messaging cohesive.