Browsing: Partner articles

Partner articles
Sounding off: The Rock rumbles on
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As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. And, despite a dearth of good, new rock music and the encroaching mainstream appeal of hip hop and electronic music, The Rock is still luring plenty of listeners, says Brad King.

Partner articles
Sounding off: Mai FM’s street cred goes mainstream
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As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. And the rising tide of hip hop and RnB in popular culture is lifting the Mai FM boat along with it and attracting a big, young audience around the nation, says Philip Bell.

Partner articles
Up Country: the Otago Daily Times’ Barry Stewart on the enduring power of local journalism, people power and the joy of Super Rugby victory
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. First up, Barry Stewart, the newly appointed editor of the Otago Daily Times.

Partner articles
Quiz: How regional are you?
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New Zealand is increasingly seen as two nations: Auckland and the rest. Unsurprisingly, the growth in Auckland is sucking up plenty of attention—and plenty of money. But ‘the rest’ is still crucially important to the nation’s prosperity and the regions remain the engine of the Kiwi economy. Marketing is all about understanding—and connecting with—your target audience. And when it comes to media habits, those in the marcomms sector, as last year’s Nielsen survey showed, can’t really be described as normal. As a result, city slickers who work in this industry are in danger of falling into an urban echo chamber and may not understand the important role newspapers still play in the regions (who’s going to argue with Warren Buffett and WPP’s Sir Martin Sorrell?). So test—and improve—your regional knowledge by taking our quiz and all those who complete it will go into the draw to win a two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*.

Partner articles
Fully automated: what ’80s marketers can teach us today
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Through new content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. First up, Marketo’s Rob Cooke reckons that while the industry has evolved significantly since the ’80s, some core principles still remain relevant today.

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