Is your brand leaving a lasting impression through sound? StopPress talks to radio advertising expert Ralph van Dijk on the power of audio branding and why some sonic creations stay with the listener longer than others.

Is your brand leaving a lasting impression through sound? StopPress talks to radio advertising expert Ralph van Dijk on the power of audio branding and why some sonic creations stay with the listener longer than others.

Digital Arts Network managing director Stephanie Creasy discusses what keeps her up at night as a part of a new series in conjunction with Tech Futures Lab.

The modern media environment is characterised by new tools, new channels, new metrics, new audiences and new opportunities. But it’s also characterised by less time, less resource, less expenditure and, in many cases, less readership of the traditional print products. So how has the modern-day magazine editor had to adapt? How are they using their influence and harnessing opportunities? Findlay Buchanan talks to some of the country’s best.

FCB chief brand officer David Thomason discusses what keeps him up at night in the first of a new series in conjunction with Tech Futures Lab

There might not be any art on the walls yet, but Culture & Theory is making its mark on its new ninth floor home in Auckland’s CBD with plenty of Post-it notes. What appears to be patterns on the wall are, at closer inspection, carefully considered strategies laid out to tackle the unique problems of clients.

A three-year campaign supporting customers to discover their inner stylist and become interior creatives has led Homestyle magazine and Citta design store to claim the top content marketing prize in the Magazine Media Awards. Anna Bradley-Smith spoke to Nicholas Burrowes, general manager of The Pluto Group about the strategy and the impressive results.

In an age where digital seems to be the medium on everyone’s lips, TSA Limited looks at three ways print has the ability to connect and engage powerfully with consumers.

Fashion Quarterly is a legacy title that has taken brand extensions to the next level. Jaime Breitnauer talked to editor Sally-Ann Mullin, and digital editor Kelly McAuliffe, about how they redeveloped the brand to win the Best Magazine 360 Award in 2017.