Through new content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. First up, Marketo’s Rob Cooke discusses how the previously disparate worlds of brand and direct marketers are coming together.
Browsing: Partner articles
Partner articles
Fully automated: do you have a short-sighted view of engagement marketing?
Partner articles
Fully automated: what ’80s marketers can teach us today
Through new content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. First up, Marketo’s Rob Cooke reckons that while the industry has evolved significantly since the ’80s, some core principles still remain relevant today.
Partner articles
Social media: a flight path for integration
“Integrated marketing—stitching complementary platforms together—is the real ‘silver bullet’ for marketers,” says Tom Reidy, Catalyst90 CEO.