How PHD Media enlisted Phantom Billstickers to unleash ghosts onto city streets to promote the latest Ghostbusters film.
Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.
Kiwis aren’t willing to broach the subject of savings in most social circumstances. But with a little ingenuity and a personal touch, Bauer, Kiwibank and OMD got Kiwis to open up.
Rural advertising regularly sticks to some well-trodden tropes. But Pan Media founder Graeme Blake believes this doesn’t have to be the case. Damien Venuto chats to him about injecting a bit of creative flair into the regions.
Getty Images has launched a short film competition called ‘Let’s Make Something’, and it wants Kiwis creatives to get involved. Find out how.
We might be making enormous progress with marketing automation, but we still need humans to operate the robots. StopPress chats to two of FCB’s digital strategists on the challenges of keeping the machines in line.
Bacardi launched its ‘Untameable since 1862’ campaign globally at the end of 2013, telling the story of the Bacardi family through generations of obstacles and challenges in Cuba in the wake of the communist revolution. ZenithOptimedia picked Phantom Billstickers to get the brand’s word onto the street, where Phantom ensured the creative would be viewed by as many eyeballs as possible, rain or shine, night or day.
New Zealand’s about to get a new television channel: a local version of the all-reality, all-the-time Bravo. Its entry, a joint venture between Bravo owner NBCUniversal and MediaWorks marks the U.S. network giant’s first free-to-air deal outside the United States—and a pretty big get for MediaWorks. We caught up with NBCUniversal’s Australia and New Zealand head (and former Prime TV boss), Chris Taylor, to chat about what the partnership means.
There’s often a cold perception of sterility surrounding healthcare, but a new campaign for Southern Cross Hospitals is trying to show a different side to the industry.
Choosing an adtech partner isn’t easy, as Trustpower’s Wayne Ramshaw explains. Here’s why he settled on AdRoll.