Bacardi launched its ‘Untameable since 1862’ campaign globally at the end of 2013, telling the story of the Bacardi family through generations of obstacles and challenges in Cuba in the wake of the communist revolution. ZenithOptimedia picked Phantom Billstickers to get the brand’s word onto the street, where Phantom ensured the creative would be viewed by as many eyeballs as possible, rain or shine, night or day.
New Zealand’s about to get a new television channel: a local version of the all-reality, all-the-time Bravo. Its entry, a joint venture between Bravo owner NBCUniversal and MediaWorks marks the U.S. network giant’s first free-to-air deal outside the United States—and a pretty big get for MediaWorks. We caught up with NBCUniversal’s Australia and New Zealand head (and former Prime TV boss), Chris Taylor, to chat about what the partnership means.
There’s often a cold perception of sterility surrounding healthcare, but a new campaign for Southern Cross Hospitals is trying to show a different side to the industry.
Choosing an adtech partner isn’t easy, as Trustpower’s Wayne Ramshaw explains. Here’s why he settled on AdRoll.
Mumbrella founder and content director Tim Burrowes gives the lowdown on this year’s edition of Mumbrella360. Plus: StopPress readers can get their hands on a massive AUD$500 off two- or three-day passes.
Lewis Road Creamery, one of the country’s most-loved brands, is currently looking for someone to take on the role of new product development manager and the brief is deceptively simple: help take new product ideas from a blank sheet of paper to the supermarket shelf as quickly as possible. Sound like your cup of tea (with milk)? Then read on.
NZME chief executive Michael Boggs shares a few thoughts on how the publisher’s radio business is performing following this year’s radio survey and why he’s not concerned about Paul Henry’s growth.
Media boundaries are being pushed every minute of every day, in every country around the world. Whether it’s new entrants to market, the role traditional media plays, or how quickly media organisations can adapt to changing audience consumption patterns, sitting still is not an option. So where does that leave New Zealand media organisations like NZME? Transformation. Big word. Big job. Big change – and big difference.
Adblocking. Viewability. Attribution. You don’t have to look far to find marketers scratching their heads as they ponder at least one of these topics. So to find out a little bit more, StopPress recently took a stroll through the ad tech maze with AdRoll’s managing director Ben Sharp and lead solutions consultant Josh Moses.
Three-hour queues, people pulling up on bikes to snatch away chocolate and a determined three-year-old boy are just a few indicators of the success of last year’s Wondrous Wellington Advent Calendar campaign run by the Wellington Regional Economic Development Agency. Here’s how the agency combined the digital with the physical to bring joy to city-dwellers.