Fed up with clunky proofing and approvals processes, two Kiwi software experts worked out a way to do it better. And they’ll be talking about it at AJ Park’s complimentary Innovation Plus seminar on 4 August at 4pm.
It’s been an interesting year for radio with the battle of Hosking and Henry and wider NZME and MediaWorks competition as hot as ever. NZME group entertainment director Dean Buchanan shares his thoughts on the survey results and offers a few insights into the future of radio.
Fairfax Media is looking to tackle the big issues facing business in a quickly changing marketplace through a new event series called the Future of Business.
Home magazine, full of beautiful design and architecture, is not somewhere readers would expect to see a campaign that
raises awareness about domestic violence. However, as it turns out, the Home pages made the perfect place for ‘It’s not OK’ to reach an audience.
How PHD Media enlisted Phantom Billstickers to unleash ghosts onto city streets to promote the latest Ghostbusters film.
Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.
Kiwis aren’t willing to broach the subject of savings in most social circumstances. But with a little ingenuity and a personal touch, Bauer, Kiwibank and OMD got Kiwis to open up.
Rural advertising regularly sticks to some well-trodden tropes. But Pan Media founder Graeme Blake believes this doesn’t have to be the case. Damien Venuto chats to him about injecting a bit of creative flair into the regions.
Getty Images has launched a short film competition called ‘Let’s Make Something’, and it wants Kiwis creatives to get involved. Find out how.
We might be making enormous progress with marketing automation, but we still need humans to operate the robots. StopPress chats to two of FCB’s digital strategists on the challenges of keeping the machines in line.