Browsing: Partner articles

Partner articles
Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?
By

Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers, Damien Venuto looks at whether there’s a reaction against too much information from enlightened marketers and agencies and more value being placed on the skills that are required to craft high-quality media.

Partner articles
A shotgun for your influence: magazine brands, social media stars and the battle for paid #authenticity
By

With thousands of influencers offering millions of followers on social media, why would brands even bother working with magazines or magazine editors anymore? As Erin McKenzie discovers, magazine brands also tap into the cult of personality, but manage to do it with an air of distinction, a higher level of integrity and a greater understanding of their audience.

Partner articles
GrownUps grows up
By

Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.

1 … 41 42 43 44 45 … 50