Earlier this year, Cigna acquired the GrownUps website, opening the door to new insights and a greater understanding of the 50-plus market. And while it’s still early days, Cigna chief executive Lance Walker says marketers across the industry should be following suit and taking the time to better understand this important market.
The radio survey period always arrives as a massive explosion of excitement across the industry. Everyone is declared a winner and cold beverages are handed out like promotional freebies. And as MediaWorks group content director Leon Wratt sits down for a chat, he confirms the radio industry is still as enthusiastic as ever.
The Real Housewives of Auckland was pasted all over social media during its run of ten episodes. And this didn’t happen by accident. Pulling the strings behind the scenes was Auckland based social media agency, Backchat Media. Here’s how it did it.
A look at the bespoke solutions Fairfax is creating with its content studio, and the results they deliver.
Stand still in digital and you’re likely to be swallowed up in all the ones and zeroes floating around. Which is the precise reason KPEX CEO Richard Thompson is constantly on the move, scoping new opportunities.
Programmatic specialists across the business have been logging into the KPEX exchange and sampling what’s on offer. We chat to a few about how they’ve found the experience has been so far.
Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.
Pan Media founder and creative director Graeme Blake took a risk when hiring Sam Thompson. But it’s one that’s paid off, with the talented web designer developing an idea that could impact the way agencies throughout adland do business.
The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to chief executive Rob Harvey about where he’s headed and why he’s moving at such speed.
We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before 3 October, you will be entered into the draw to win one of five vouchers worth $200.