While Christmas decorations are already being put up in retail stores, AdRoll’s Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning their digital activities in advance.
NZME group revenue director Laura Maxwell has been with KPEX from the beginning, watching it evolve over the last few months. And she recently shared her thoughts on how things are going and where the initiative is headed.
It was formed through an unlikely alliance forged between four competitors. And now six months in, StopPress discovers KPEX is exceeding expectations and gaining traction in the rapidly expanding digital market.
Ubiquity has moved on from blocky robotic typeface to a modern look, more suited to its positioning as a leader in marketing automation.
We get the goss from executive producer Hayley Cunningham about what went into making a show like this for a Kiwi audience and how there might be more to the series, and the housewives, than meets the eye.
Hear directly from international and local heroes who will share their passion, experience and stories about taking marketing to the next level.
Take a celebrity chef, 50 influential guests and a willing sponsor and you have the perfect ingredients for food lovers. Here’s how Metro and Taste magazine brought all these things together for its Seasonal Suppers campaign.
Fed up with clunky proofing and approvals processes, two Kiwi software experts worked out a way to do it better. And they’ll be talking about it at AJ Park’s complimentary Innovation Plus seminar on 4 August at 4pm.
It’s been an interesting year for radio with the battle of Hosking and Henry and wider NZME and MediaWorks competition as hot as ever. NZME group entertainment director Dean Buchanan shares his thoughts on the survey results and offers a few insights into the future of radio.
Fairfax Media is looking to tackle the big issues facing business in a quickly changing marketplace through a new event series called the Future of Business.