Ziera’s traditional ‘spray and pray’ approach to marketing was proving to be both expensive and ineffective, so it approached Bauer to help create its own more fashionable twice-yearly magazine and app. And that experiment has paid off big time.
In a weekly series, we delve into the Kiwi Premium Exchange (KPEX). In this edition, consulting chief executive Duncan Arthur takes on a few early myths.
As the production partner on Grand Designs New Zealand, ANZ’s support helped TV3 showcase some amazing Kiwi properties. But the bank wanted to extend its sponsorship of the show and offer another, slightly more accessible layer of design inspiration,
so it worked with Bauer and Spark PHD to develop a content platform called Designs for Living.
Fairfax Media, MediaWorks, NZME and TVNZ last year joined forces to create the Premium Kiwi Exchange (KPEX). Over the next few weeks, this series will delve into the strategic thinking behind this initiative. In part one, we chat to KPEX chief executive Duncan Arthur.
Their business has been called the ‘unsexy side of marketing’ by one of New Zealand’s leading business publications, but the partners of Auckland-based digital marketing firm Search Republic aren’t bothered. Two years after launch, the search-based consultancy is delivering outstanding – and seductive – results. And it’s only just getting started.
It’s one of the most widely read magazines in New Zealand and yet its cover spends most of its life hidden from public view. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?
While virtual reality and other tech trinkets will attract all the attention this year, Element Digital founder Kevin Fitzsimons reckons customer experience should remain a priority to marketers looking to keep their customers satisfied.
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. And for the final instalment, The Northern Advocate’s editor Craig Cooper offers his $0.02.
Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. In the latest edition of the Fully Automate series, we chat to Marketo’s vice president of product management Cheryl Chavez about how automation is making it easier for marketers to roll out and track campaigns.