Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.
We go through all the questions and take a look at what the right answer was according to the research from Colmar Brunton.
Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.
In a world where there’s an agency for everything, Insight Creative’s CEO and strategy director Steven Giannoulis offers a possible solution to the challenge of keeping brand messaging cohesive.
The Ipsos Global Reputation Centre recently undertook a massive study of the reputation of more than 100 of the world’s largest companies to examine the factors that contribute to reputational success and resiliency in the face of crisis. The research ranked companies into Trust Tiers, and explores what makes companies in the top Trust Tier different, how they perform financially, the impact of trust on resiliency in the face of crisis, and the inter-relationship between trust and Corporate Social Responsibility (CSR) on a company’s core business performance.
Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.
NZME chief commercial officer Matt Headland sits down for chat with StopPress about the latest round of radio results.
Marketers have called loudly for a trustworthy form of measurement in outward advertising, and APN Outdoor has answered this request with a new system, called Calibre. We talk to APN Outdoor general manager Mike Watkins about why this is what marketers have been waiting for.
With Kiwis now spending around half of their media consumption time online, Mosh shares its advice for local businesses on Facebook.
Ipsos’ Leo Cremonezl and Jonathan Dodd talk transforming your customer data into real financial and business benefits.