As the digital world becomes more pervasive in our everyday lives, advertisers require a consistent and transparent method of measurement to understand and evaluate the e ectiveness of ad campaigns across multiple platforms. Tony Boyte, a director at Nielsen, discusses how Nielsen Digital Ad Ratings can help bring advertising investment transparency to advertisers, agencies and publishers.

As other traditional media struggles, radio in New Zealand continues to thrive year-on-year with listeners remaining loyal to commercial radio stations.

With New Zealand’s diverse society, SkyKiwi chief executive Ally Zhang explains how it’s helping Chinese arrivals feel at home, while also taking New Zealand to the rest of the world.

The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.

The publisher’s new digital platform is the ultimate destination for all things beauty.

As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.

As the sponsor of the TVNZ-NZ Marketing ‘Marketer of the Year’, Energi thought it would ask the candidates how they are coping with today’s ‘Always On’ working lifestyle.

As part of our Programmatic Guide, mobile-only advertising company Kargo talks about its offer to marketers, trust/transparency and engaging audiences consuming premium editorial content.