Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
Numbers, metrics and measurement are important but they aren’t everything, says Hunch’s Michael Goldthorpe.
Newly appointed chair of the Marketing Association Lance Walker recently spoke at the Marketing Association Network of Executive Marketers events in both Auckland and Wellington, and shared his views on the evolving role of marketers in the modern industry. In a thought piece shared with StopPress he talks about why the current trend of marketers placing emphasis on numbers isn’t necessarily conducive to creative and effective marketing.
Nomophobia is rife. And Google’s Tony Keusgen says the advent of mobile phones is changing the way we behave, so it’s critical that marketers consider the implications for their own brands.
We are living in a millennial world. And Contagion’s Dean Taylor says their collective power is changing the way we do business. Here’s why.
An advert for a feminisation-suit was recently fed onto Idealog writer Jonathan Cotton’s Facebook newsfeed, leading him to ask some serious questions about what the social media site thinks it knows about him.
As more marketers and agencies embrace content, Neville Doyle says they need to remember what they’re up against and make sure it’s meaningful.
After many years working client-side with Coca-Cola, Brid Drohan-Stewart recently joined the Dentsu Aegis network. Here what she’s learned.
We humans like to think we’re rational creatures. But we’re not, says Paul Catmur. And marketers need to remember that.
Whether you’re a copywriter, a journalist, a press release peddler, a social media guru or a ‘content producer’, it’s worth paying a visit to departing Metro editor Simon Wilson’s school for people who can’t write good. Here’s what he’s learned about the mysterious art of writing over the years.
For 119 years, the Whittaker name has been synonymous with chocolate in New Zealand. But rather than resting on tradition, the small team has developed new products, collaborated with other brands and consequently left consumers curious about what will come next. Here are a few family secrets.
Theresa Gattung was made chief executive of Telecom at the very young age of 37 and, after eight years in that stressful role, she took a well-earned break in 2007. Now she’s putting her efforts—and her capital—into a much smaller business, food delivery service My Food Bag. And with a 40 percent stake in a company that’s expecting revenues of $50 million this year, she obviously knows how to pick ‘em. Here’s how the self-proclaimed uncool entrepreneur spends her media time.
Damon Stapleton looks at what the willingness of spectators to pay $300,000 for a seat at a boxing match means for the industry.
In the digital world, there are many who talk a good game or have a different digital world-view, says Andrew Hawley. And it’s not until they’re under extreme pressure that you discover the true extent of their capabilities, or lack thereof.
While the oldies have plenty of money, many marketers are guilty of pandering to the young. But as life expectancy—and quality of life—rises, Grainne Moss, country manager for Bupa, says marketers are missing a golden opportunity to engage the older demographic, rather than turning a blind eye to the dear old things.
An ode to John’s last tango. *Camera turn*.
As Mary Meeker’s presentation showed, modern consumers have become accustomed to getting what they want, when they want it—and modern businesses are using technology to cater to that need. Young Male Entrepreneur of the Year, law student and New Zealand representative in business strategy, Jesse Medcalf, gives a personal account of why retailers that don’t keep up to date with technology might fall out of favour with millennials.
Kurt Vonnegut is now seen as a counter-culture icon. But before that he worked in PR for General Electric before he hit the big time. And he can teach people in this industry something, says Kelly Bennett.
Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted, says Paul Catmur, so here are some are some insider tips for those wishing to improve their odds.