Nomophobia is rife. And Google’s Tony Keusgen says the advent of mobile phones is changing the way we behave, so it’s critical that marketers consider the implications for their own brands.
Author Tony Keusgen
In the kitchens of L’éclair de Génie in Paris, creative brilliance is necessary, but is not by itself enough. Making the world’s best eclairs also requires careful planning, skilled judgement and a deep understanding of the medium. And the same is true of great ads, says Google’s Tony Keusgen.