Michael Goldthorpe was inspired by Steve Bayliss last week when he said if it ain’t good, it won’t work, if it isn’t achieving a sales metric, it doesn’t belong in marketing, and if people don’t talk about it, it’s dead. And if you want to know how to do it, there’s an acronym for that.

Flossie founder Jenene Crossan never shies away from a public debate, so it comes a bit of a surprise to hear that she is leaving Twitter. Here’s why she’s had enough of communicating in 140 characters or fewer.

A recent Colmar Brunton poll revealed that half of young New Zealanders (between 16 and 29 years old) admit to illegally streaming content. And Sébastien Aymeric thinks we need to look at ways to make enforcement easier and the moral case more clear. think that’s on.

From sophisticated computers and apps in our pockets or purses to beautiful display canvasses in the street, shopping malls, airports, universities and even convenience stores and bus stops, all connected via the cloud, Aerva’s Sanjay Manandhar says the digital planets are set to align this year.

To succeed in the digital world, you need to focus on what the audience wants as well as what your business needs. And editors straddle that line well, says Mark Glenn.

If you believe the headlines, humanity is going to hell in a handcart. Over-population, climate change, ISIS, Ebola, race riots … the list goes on. But for all the negativity seen in the news, the data tends to tell a different story over the long term. This also applies to marketing. And, as the annual period of reflection arrives and StopPress heads off on holiday, that’s worth remembering.

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on sponsorship, insights and claiming credit.