Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
Damon Stapleton reckons just 15 percent of the 100 or so Super Bowl ads could be classified as any good. And, given the pressure on agencies and clients to produce great work, that’s not such a good hit rate. But he believes the idea that being weird is a far greater sin than being average is one of the major reasons.
Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and Lewis Road dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on ideas, multi-culturalism and chocolate milk.
You might not think there are too many similarities between treating syphilis and differentiating brands, but you’d be wrong, says Andrew Lewis, because it illustrates the importance of combining theory with practice.
A recent Colmar Brunton poll revealed that half of young New Zealanders (between 16 and 29 years old) admit to illegally streaming content. And Sébastien Aymeric thinks we need to look at ways to make enforcement easier and the moral case more clear. think that’s on.
As the jandals are replaced by actual shoes and businesses around the country kick back into full gear, Steph Lowe looks at what the year ahead might hold in store for PR practitioners.
Many believe the answers are out there, somewhere. They are not, says Damon Stapleton. The great answers are still inside us. And they often begin with great mistakes.
From sophisticated computers and apps in our pockets or purses to beautiful display canvasses in the street, shopping malls, airports, universities and even convenience stores and bus stops, all connected via the cloud, Aerva’s Sanjay Manandhar says the digital planets are set to align this year.
To succeed in the digital world, you need to focus on what the audience wants as well as what your business needs. And editors straddle that line well, says Mark Glenn.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Campbell Gibson, the ad/media reporter at the NBR, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Tracey Fox, who moved from group general manager of marketing at The Radio Network to executive creative director at NZME, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Justin Mowday, chief executive of DDB NZ, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Bryan Crawford, chairman and group chief executive of FCB New Zealand and Australia and vice chair of FCB’s global network, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Steve Kane, managing director of Y&R NZ, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Nick Garrett, managing director of Colenso BBDO, thought about 2014.
If you believe the headlines, humanity is going to hell in a handcart. Over-population, climate change, ISIS, Ebola, race riots … the list goes on. But for all the negativity seen in the news, the data tends to tell a different story over the long term. This also applies to marketing. And, as the annual period of reflection arrives and StopPress heads off on holiday, that’s worth remembering.
Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on sponsorship, insights and claiming credit.
As Kim Kardashian proves, fame is big business. And it is a business advertising should be seriously looking at, says Damon Stapleton.
Twitter is an amazingly fluid and responsive medium for brands. But understanding when it’s appropriate to join the conversation is the difference between a good brand and a great one, says Katie Byrne.