Opinion
Lance Walker on the weight of measurement, the importance of exploration and why marketers need to assert their place at the executive table
Newly appointed chair of the Marketing Association Lance Walker recently spoke at the Marketing Association Network of Executive Marketers events in both Auckland and Wellington, and shared his views on the evolving role of marketers in the modern industry. In a thought piece shared with StopPress he talks about why the current trend of marketers placing emphasis on numbers isn’t necessarily conducive to creative and effective marketing.