Because digital has become ubiquitous and a normalised part of everyday life, some are questioning whether we still need specialist digital agencies. Andrew Hawley defends his kind.
Author Andrew Hawley
Oranges, not apples: Andrew Hawley on why digital agencies remain relevant
Spot the substance: Andrew Hawley on identifying digital talent
In the digital world, there are many who talk a good game or have a different digital world-view, says Andrew Hawley. And it’s not until they’re under extreme pressure that you discover the true extent of their capabilities, or lack thereof.