Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
How do reputation managers manage their own reputation? Pead PR’s group account director Becky Erwood and senior writer David Paine offer advice on how PR practitioners can excel in their field.
Quantiful’s Alan Gourdie looks into the not-so-distant future to see how businesses can use machine learning technology to get the most out of customer data.
Research shows trends that go up quickly also tend to go down quickly. And there’s also substantial evidence that a focus on the long-term is more profitable for businesses. So, as Emma Popping writes, while the current context often demands short-term results, we need to give brands time to grow.
Following his trip to SXSW, Colenso BBDO planning director Neville Doyle shares his thoughts on the advertising industry, what it’s capable of and what it should do to give the problem solvers within it a feeling of pride. Here’s what he has to say about creativity with a purpose.
Tom Uglow, creative director at Google’s Creative lab, will find his happy place in a world where our interactions with technology and the internet aren’t limited to screens. Here’s what he envisions.
Scott Keddie shares his surprise over the ASA’s decision to not release the 2015 advertising turn over and says the results are as valuable as ever.
On International Women’s Day, FABIK founder Angela Barnett stumbled across this ad. And she felt compelled to say something about it.
Sarah Pearce on humans’ insatiable need to be listened to, and how if brands use social media effectively, this need can be used to their advantage.
On an interweb awash with video, make a genuine connection with your audience and they’ll give you your eyeballs when you go out on a limb, two Kiwi experts reckon.
Instead of standing out as an example of a small independent nation standing on its own two feet, the call for new flag has descended into a prolonged and unnecessary design debate. And this leads Michael Goldthorpe to wonder how often things like this happen in the industry.
FCB digital strategy director Dan West believes our love affair with AI might lead to a very banal existence for humans.
One Plus One Group founder recently read ‘Tim Bell: Right or Wrong’ – The Memoirs of a Spin Doctor’, and what he came to learn about the famous British ad man reminded him of similarly larger-than-life personality closer to home.
Robbie Spargo, responsible for branded short-form content on TVNZ OnDemand, pinpoints five digital video trends that marketers should be looking at in 2016.
Of all the brands sold in New Zealand, none was rocked in 2015 quite as significantly as Volkswagen after the emissions scandal broke. So, if there’s one person who’s learnt a thing or two about change, it’s the car brand’s general manager Tom Ruddenklau.
Innovation isn’t the key to success, says Dan West. It’s the key to survival.
In light of the TPPA signing yesterday, Hotwire NZ’s Hamish Anderson looks at the huge influence brands can yield when they put their weight behind a cause and how corporates can bridge the gap between ‘greed’ and ‘need’.
OgilvyChange business director Renee Jaine looks at how marketers can use behavioural science to start this year on a good note.
As Ben Fahy skyrockets through middle management and passes the editorial baton of NZ Marketing and StopPress on to Damien Venuto, he valiantly searches for the meaning of life (and marketing).