Scott Keddie shares his surprise over the ASA’s decision to not release the 2015 advertising turn over and says the results are as valuable as ever.
Author Scott Keddie
OMG’s Scott Keddie on the ASA’s decision not to release ad spend figures
Shifting surveys: OMG’s Scott Keddie on what the new radio survey might look like
The radio industry has come to an agreement that the old diary survey system is aniquated. Scott Keddie looks at what a revamped survey might look like.