Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
TRA’s Luke Procter unpacks Adidas’s successful brand culture from his own experience as a ‘sneakerhead’.
Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.
FABIK (Fucking Awesome Bulimics I Know) founder Angela Barnett draws attention to the fact only two percent of ads show women as intelligent and believes the Kevin Roberts saga can be used as a catalyst for change.
Neville Doyle reckons we are living in a veritable wild west era of data, and that this may be playing a part in the high levels of adblocker use among younger generations.
If a change in law automatically changed society, then Saatchi & Saatchi’s Kevin Roberts would be on-point in inferring that gender equality is a non-issue. But because this isn’t how the world works, he’s dead wrong.
Intellectual property lawyer Ben Cain discusses the difficulty in creating an original brand and offers a few pointers on how to avoid any double ups.
Narrative’s Vincent Heeringa on why shares, clicks and likes are bad yardsticks for marketers and how social sharing is the equivalent of casual sex.
Hunch’s Michael Goldthorpe explains Brexit with an adland analogy, and considers what might happen if one of the biggest agencies suddenly decided to leave a holding company.
Kiwibank’s Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).
In an ever-changing marketing world, Mango Communications’ Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.
The Goat Farm founder Vaughn Davis recognises that there are some major problems with Cannes, but he still sees value in the event’s ability to inspire fresh creatives to think differently.
Listening objectively without judgment and arbitrary tinkering creates a perspective that breeds fertile creativity, writes Brian Slade.
Following advertising consultant and equal rights activist Cindy Gallop’s criticism of James Hurman’s book, local strategist Kate Smith decided to weigh in on the debate. And she reckons unconscious bias runs way deeper than a solitary publication.
We pit two industry heavyweights against each other in a debate on a contentious topic. The first round sees Tangible Media chief executive John Baker taking on Barnes Catmur & Friends Dentsu executive creative director Paul Catmur.
Getty Images’ Jacqueline Bourke identifies six key visual trends that have emerged in 2016 and shows how these are adopted by local and international advertisers.
DDB chief executive Justin Mowday on the horde of advertising awards shows out there and whether they’re losing their meaning.
As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.
With Vodafone and Sky in talks over a merger, which would result in a multi-faceted content giant, Receptive.tv’s Sam Aldred suggests a quiet panic and a regroup for the rest of New Zealand media.