The Goat Farm’s Vaughn Davis takes a look at ‘the age of the dolphin’ to explain why brands moving away from international ad agencies is a positive marketing trend.
Author Vaughn Davis
So long and thanks for all the krill: why big brands are giving up on whales
Finding the force: don’t fake sincerity, get inspired
Sincerity, an advertising man and columnist not a million pages from here was once quoted as saying, is everything. Learn how to fake that, and you’ve got it made. He couldn’t have been more wrong, says Vaughn Davis.