US games maker looks to Invercargill-based Atticus Road to assist with brand direction
United States-based Buena Onda Games have chosen Invercargill-based Atticus Road to assist with brand direction and continued international expansion.
Get the latest direct to your inbox twice a week. Sign up today. 
Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
New Zealand Aids Foundation appoints YoungShand
After a competitive pitch process, YoungShand has been appointed by New Zealand AIDS Foundations to manage their ongoing creative and media needs.
TVNZ the channel of choice for official Covid updates
TVNZ has seen an increase in audience numbers over the past week as a result of the Alert Level 4 restrictions across the country.
Ownership changes at GSL Promotus
After 30+ years, Sigrun Grice MD and co-owner of Wellington independent agency GSL Promotus, will sell-down her shareholding in the agency.
BCITO, EightyOne changing perceptions of the trades
BCITO and EightyOne are continuing to change Kiwis’ perceptions of the trades by hammering home the perks of being a tradie.
Strategy taps MyMahi to connect young people with Drive
Strategy has connected Waka Kotahi NZ Transport Agency and ACC with Aotearoa’s fastest-growing education platform MyMahi.
Inaugural NZ Podcast Awards launches
The New Zealand Podcast Awards has been set up to recognise the amazing work done by independent and professional Kiwi podcast producers/
Stuff’s audience surges in lockdown
Stuff’s news coverage of the Delta outbreak last week resulted in average daily audience surging to 2.11 million unique browsers.
oOh! and LUMO unite in support of Voices of Hope
In the hope of spreading positivity in these uncertain times, oOh!media and LUMO have united with Voices of Hope for the ‘We Bounce Back’ campaign.
TikTok launches new platform for small businesses in NZ
TikTok’s new self-serve advertising platform will allow Kiwi SMBs to easily use TikTok to advertise their businesses.
Big Ads and Airtory partner up
Australian ad-tech company Big Ads has partnered with US based creative management platform, Airtory, to deliver the best digital ads in the business.
Heart Foundation, Dentsu NZ unveil new campaign
The Heart Foundation has launched a public awareness campaign developed by Dentsu NZ which highlights the warning signs of a heart attack.
Brands meeting customers both online and offline come out on top
New research by Kantar for Google NZ shows online interactions play a big part in the path to purchase as online shopping grows in response to COVID.
AA Home, Hello launch new campaign
Hello has been appointed by AA Home to launch the new AA Home Response Plus campaign.
Pitchblack launches ‘Before Cow’ goat’s milk
Pitchblack Partners believe in the potential of Before Cow (BC) goat’s milk so much that they’ve taken a significant stake in the pioneering business.
FCB and Summerset launch retirement TVC
New friends, new adventures and a new outlook on life – that’s what retirement is all about, and what the new Summerset Group-FCB campaign showcases.
adidas, Augusto release All Blacks and Black Ferns jerseys
Augusto has partnered with adidas to unveil the new All Blacks and Black Ferns jerseys via a 60” hero video and social content series.
NZ Post teams up with Go Media
As part of their move to a refreshed visual identity NZ Post has utilised Go Media’s nationwide digital billboard network to extend brand recognition.
EightyOneX off to fast start
EightyOneX, the sports marketing arm of EightyOne, has been appointed as exclusive sponsorship agency for the newest Super Rugby team Moana Pasifika.
Sky, DDB launch campaign with adorable cast
Sky New Zealand has launched its new brand platform, Life Needs More Sky, developed by DDB Aotearoa and featuring an unexpected cast: talking animals.
MediaWorks board chair resigns
Board chair Jack Matthews has resigned, MediaWorks has announced.
Special PR represents NZ in global campaign
As part of a global initiative from conservation charity Tusk, Special PR has played its part in bringing NZ’s contribution to the world stage.
2021 ORCA winners announced
The Outstanding Radio Creative Awards (ORCA) winners for 2021 have been announced, with FCB taking out both major categories.
TRA launches in Australia
Independent research and insights agency TRA has opened its first Australian office in Melbourne, appointing Mark Hobart as Partner.
Women’s Refuge and EightyOne launch Safe-night-a-thon
EightyOne has launched new content for Women’s Refuge’s ‘Safe-Night-a-thon’, where Kiwis can win extraordinary money-can’t-buy experiences.
Lotto launches latest Imagine iteration
DDB Aotearoa and Lotto New Zealand have launched the latest iteration of the ‘Imagine’ platform, On Ice, encouraging the nation to dream once again.
Sorted, TVNZ and The Chase collaborate
TVNZ and Sorted are putting a Chaser to the test in an innovative new collaboration created by independent media agency Together.
NZ Blood Service, YoungShand unveil new campaign
Following tragedy, Kiwis overwhelmingly respond with offers to donate blood. But the reality is, 83 of us will experience an unseen emergency per day.
Culture&Theory appointed by Tegel
Tegel has appointed Culture&Theory to drive growth of the highly successful Take Outs range as they launch more variants that are sure to please.
Stuff announces acquisition of Ensemble
As Stuff continues to grow its life & style category, the news website has announced the acquisition of online fashion & beauty destination Ensemble.
Val Morgan achieves the biggest ad spend growth of all media
Cinema is still a top entertainment destination with June SMI results revealing Val Morgan Cinema advertising achieving a 549% ad spend increase.
PHD wins Energy Online
Following a recent review, PHD New Zealand has been awarded the Energy Online media account.
VMLY&R forms partnership with Manako
A unique partnership, Te Takere, has been formed between VMLY&R and Māori-owned consultancy firm Manako Limited for the 2023 Census for Stats NZ.
Incredible recovery of NZ’s ad market: June sees highest ad spend for 2021
NZ’s media Agency market in June has recorded the highest monthly ad spend total ever seen in the first six months of the year.
Frog Recruitment acquires Capital Recruitment
Leading trans-Tasman recruitment agency Frog Recruitment has acquired Wellington-based agency Capital Recruitment.
Google and The Hallway ‘Rethink the Line’ in new campaign
Google is encouraging marketers to ’Rethink the Line’ in latest Think with Google campaign from The Hallway.