On a mission to cut through unnecessary jargon and build direct online sales, Chemistry has launched a new social media campaign for ONEPURE.
Chemistry’s Senior Account Manager, Sarah Atkinson says the creative platform is all about simplifying things for ONEPURE’s customers.
“The ‘Put Purely’ campaign is all about simplifying water jargon and communicating the benefits of ONEPURE’s products in a language that customers will love and understand.”
A brainchild of Chemistry’s growing in-house social media team, the strategic focus of this campaign was to implement a full-scale marketing funnel to maximise website traffic and nurture sales through to conversion.
Built through simple animation, the campaign heroes different parts of the product range, tailoring creative executions and messaging to five different personas. From the die-hard foodies to the convenience chasers and athletes, the campaign aims to educate them about ONEPURE’s water products through Facebook’s Instant Experience Platform and video placements.
Atkinson says: “The social media team here at Chemistry focused on utilising Facebook’s most creative formats to push out the action-based creative and drive users’ to sample products from ONEPURE, all while adding a bit of attitude into our communications.”
Targeting New Zealand only, for now, Chemistry will build on this campaign and grow ONEPURE’s beverage products further into the US market in 2022.
Atkinson adds: “I’m excited to be working with a client who is up for our “test and learn” social strategy, giving us the ability to gain real insight which will inform future work.”
Chemistry’s Managing Partner Mel Moss says: “We’re excited to bring this concept to life with ONEPURE and love that they were open to building direct online sales through a social media campaign like this.
“It allows us to grow with ONEPURE’s customer base, tailor messaging throughout the campaign and build on audience engagement to create a truly memorable brand in a busy space.”
ONEPURE Artesian Water General Manager, Grant Verry says: “Chemistry understands the direction we want to take our brand in and how to cut through the clutter to engage audiences.”
ONEPURE’s Put Purely campaign runs across social media and digital platforms until 14 October.
Client – Grant Verry, GM ONEPURE
Creative Directors – Patrick Murphy and Susan Young
Art Director – Sarah Chernishov
Copywriter – Matt Watts
Managing Partner – Mel Moss
Senior Account Manager – Sarah Atkinson
Social Media Team – Amelia Petrovich, Theo Larmer-Cottle and Courtney Tremewan