MediaWorks is partnering with Time In The Line to help ensure people have the most up to date information when heading to the supermarket or to get a COVID-19 test.
The Time in the Line website was created by digital brand studio Libby & Ben during the first lockdown of 2020 and provides real-time information so people can check how long the wait is at either a testing station or their local supermarket. Users can also be notified when wait times drop.
MediaWorks Commercial Director Liz Fraser says MediaWorks is proud to team up with Time In The Line.
“We recognise the frustration many people are experiencing with queues at either their local supermarket or testing station right now. This partnership will see the Time In The Line website content promoted through MediaWorks’ digital out-of-home sites and across its audio assets in Auckland and Wellington.
“While traffic levels are significantly down, those who are leaving their homes are going to get a test or stock up on essentials, so we’re pleased to be able to utilise our out-of-home and radio assets to help share the most up to date information with these people.”
Libby & Ben Director Ben Crawford says: “It’s exciting to collaborate with MediaWorks to maximise the impact of Time In The Line, via its dynamic digital outdoor platform and audio assets.
“Every day we’re seeing around 30,000 people using Time In The Line which harnesses the collective power and goodwill of Kiwis with wait times added by other users who are already waiting in the line, keeping the site updated in real-time.
“We’re really proud of what we have created and are humbled by the efforts of New Zealanders who continue to contribute to Time In The Line to keep it up-to-date which is helping to keep our communities safe.”
In addition to the dynamic DOOH feed MediaWorks is updating its listeners through eight of its radio brands and digital audio streaming platform rova by incorporating this content into its Accurate Traffic reports.
