BurgerFuel reaches new audiences through gaming
BurgerFuel will use the latest in-game technology with its ‘Ultimeatum’ burger campaign appearing on virtual billboards within popular video games.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Brandspank and David Thomason bring back car-less days for Winton
Brandspank faces the doubters head on with a new campaign for Winton’s Sunfield development.
Andy Blood joins Paul Catmur for a bit of Truth and Soul
Andy Blood, Executive Creative Director at large, sits down with Paul Catmur in the latest Truth and Soul podcast.
Effies goes virtual
Comms Council have made the decision to move 2021 Effie Aotearoa Awards in association with TVNZ to a virtual event for the second year in a row.
LUMO teams up with Tracksuit
LUMO has teamed up with marketing insights company Tracksuit which will give its advertisers the ability to track & measure brand health & awareness.
Aced it! AKQA scoops innovation award
AKQA has been named #1 in the Australian Financial Review’s Most Innovative Companies list in the media and marketing category for Australia and NZ.
Veritone inks deal with MediaWorks to provide AI advertising insights
This is the first enterprise Veritone Attribute agreement in NZ and ensures MediaWorks has near real-time access to data-driven advertising insights.
New digital street media network creates public good for New Zealand
The game’s changed for out of home advertising this summer, thanks to the installation of 30 Locky Dock sites – creating the Locky Dock Media Network.
Canada’s number one Wine in a Can appoints Republik
Joiy Wines has appointed full-service indie agency Republik to manage its business in New Zealand.
Discovery and TVNZ in numbers race, vaccination numbers that is
More at stake than just high vaccination numbers – Discovery and TVNZ to broadcast Super Saturday Vaxathon.
TRA recognised at AFR Boss Innovation Awards 2021
TRA has won Best Innovation Programme and placed fifth in the media and marketing category for Tracksuit in this year’s AFR Boss Innovation Awards.
Auckland-based video games and AR/VR studio seeks crowd funding for new project
Auckland-based video games and AR/VR studio CONICAL has launched a PledgeMe campaign to raise funds to develop a new action adventure video game.
Together recognised for its digital advertising
Independent media and strategy agency Together’s data and programmatic work has been recognised as the best in Asia Pacific at the Drum Awards.
Havas Group launches Asia-Pacific extension, Organic
Havas Group has launched its Asia-Pacific arm of leading entertainment communications agency Organic.
The University of Auckland and Ogilvy NZ team up
Ogilvy NZ has helped the University of Auckland launch their new Bachelor of Communication degree with a creative campaign for the Faculty of Arts.
The University of Auckland joins forces with Method
Creative tech studio Method and the University of Auckland have teamed up to launch the second phase of digital student platform, Your World Your Way.
The Enthusiasts and AUT take greatness to the next level
The Enthusiasts and Auckland University of Technology have released take two of brand platform – ‘Find your greatness’.
Metropol partners with ReachMedia for distribution requirements
ReachMedia has been selected for the distribution partner of Metropol, a premier lifestyle magazine.
Not Another launches Facebook scam awareness campaign
New Zealand creative studio Not Another has launched an online scam awareness campaign for Facebook.
Third quarter OOH revenue up YOY
The Out of Home Media Association Aotearoa has reported an increase of 10 percent on industry revenue YOY during the third quarter of 2021.
Phantom sticks up for live music with free posters
Phantom Billstickers wants to see live performances back once restrictions end, so the company is offering free posters for bands and live performers.
EECA appoints MBM as its media agency
The EECA (Energy Efficiency and Conservation Authority) has appointed MBM as its media agency after a pitch that began earlier this year.
MetroEXP and Anathoth Farm ‘capture the good’ in new campaign
Anathoth Farm has taken its 30-year commitment to using delicious, natural produce and brought this to life with a new campaign via MetroEXP.
AWWA ‘bloody’ period brand ad banned on Facebook
AWWA has produced a realistic TV commercial as part of their brand campaign which showcases the future of period care in the most real way.
‘Dosh’ launches with forgetful goldfish, debt-collecting turtles
Can you remember your bank account number? That’s the key proposition behind the launch of a major new finance brand, Dosh, NZ’s first digital wallet.
Pitchblack, Sanitarium lodge formal compliments over Light ‘n’ Tasty
Sanitarium is encouraging Kiwis to make formal compliments about its two new Light ‘n’ Tasty flavours, Blueberry and Nut-Lovers.
Wanaka production company rebrands with inspired new look
To reflect their extended offering, Production Company Two Bearded Men, has rebranded as ‘The Beards’ with a fresh look to match.
VMLY&R NZ signs new client, oobe
VMLY&R NZ has announced its partnership with Australian-based technology company, oobe.
Aussie indie adds ResDiary to client mix, includes New Zealand market
Independent Australian media agency Kaimera has added ResDiary, a global reservation and table management solution, to its client roster.
Go Media opens Wellington office
Pre-lockdown, Go Media erected two digital screens in Hutt Road in Wellington, taking their total network at that time to 50 screens nationally.
Olympics and banking sector help lift NZ ad spend to double digit growth in August
NZ’s media agency market has shrugged off the recent COVID lockdown to deliver another month of double digit growth in ad revenue in August.
TBWA releases Future of Travel report
Backslash has released its Future of Travel report, the third in its “Future of” series, which explores what will come next in must-watch categories.
Al Brown partners with Stuff
Stuff has landed a partnership with Al Brown and Constellation Brands to promote a new wine range and video series from the Kiwi chef & entrepreneur.
Paralympics New Zealand reveal latest campaign
Saatchi & Saatchi and Paralympics New Zealand have created a new TV commercial that they’ve put up for sale.
Mango and Mac’s team up
Proving that summer is a state of mind, Mango Aotearoa NZ teamed up with Mac’s to launch the new trio of Mac’s Seltzers – in the middle of winter.
TheMarket joins forces with HowtoDAD to create Christmas ad, virtually
TheMarket.com, has launched its Get Christmas All Done TV campaign, created in collaboration with Jordan Watson of HowtoDAD and his wife HowtoMum.