NZ ad spend sees sixth consecutive month of double-digit growth, but its not all good news
The country’s media agency market continues to report strong double-digit growth in advertising demand in September despite the ongoing lockdowns.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
MediaWorks to launch new look talk brand, own newsroom
MediaWorks will be launching a new talk radio brand in 2022. Its new breakfast host will be Newshub political editor Tova O’Brien.
Special NZ lands global MMA client
Special New Zealand has announced an equity and cash funding agreement with what’s being tipped as the next billion dollar sports brand.
Trustpower and Art & Industry pull on the heartstrings with ‘Four legs good’
Trustpower has launched the second creative execution for its ‘Meant to be together’ platform – and it’s sure to melt your heart.
F. Whitlock & Sons craft AR adventure with Because and Unbnd
F. Whitlock & Sons is taking people even further out of their ordinary with the launch of an immersive, gamified Web AR Portal adventure.
Online Republic rebrands GoSee via Daylight Creative and Translate Digital
Online Republic, a division of Webjet based locally in New Zealand, is rebranding as GoSee, a consolidated marketplace for car & motorhome rentals.
dentsu NZ’s Borrow the All Blacks wins big at Clio Sports Awards
The All Blacks have a 77.3 percent win record, but dentsu New Zealand posted a 100 percent success rate at the recent Clio Sports Awards in New York.
Burger King’s Big King is back!
Such was the success of the Big King that BK is bringing it back. And even McDonald’s is impressed…
Acast to continue to monetise BBC podcasts in AUNZ market
Acast has renewed its podcast arrangement with the BBC, meaning that the company will continue to monetise BBC podcasts outside of the UK.
MediaWorks gets behind hospitality NZ’s KOHA Card
MediaWorks is supporting Hospitality NZ’s new KOHA Card by promoting it via both its radio and out-of-home channels.
The Spinoff launches new Māori podcast
The Spinoff’s new podcast is titled Nē?, and is produced by Māori, for Māori. Get more details on the first episode…
BCFNZ turns to Te Ao Māori to help empower women to get a mammogram via Colenso BBDO
Breast Cancer Foundation NZ has partnered with Māori youth poets to share a message of body positivity via Colenso BBDO.
Pitchblack Partners wins Orcon Group
Orcon Group (formerly Vocus Group), the owner of ISP brands Orcon, Slingshot and Flip has appointed Pitchblack Partners after a competitive pitch.
Hell Pizza’s response to Greta Thunberg causes a stir via Yarn
Hell Pizza & Yarn took Greta Thunberg’s criticism of our PM, and highlighted what Hell is doing for the environment with a clever outdoor campaign.
Partners Life brand undergoes Special transformation
Partners Life has teamed up with Special Group Auckland to celebrate one decade of business with its first brand relaunch.
oOh!media and Stoneleigh bring mini greenhouse to the streets of Wellington
oOh!media has created a special build for alcohol brand Stoneleigh – a fully enclosed lightbox, posing as a mini greenhouse in Oriental Parade.
BCG2 wins new business, software company CodeHQ
After a market review, BCG2 has won the account for software creator CodeHQ.
Āmio Limited appointed PR agency for Destination NSW
Destination marketing and communications agency Āmio Limited has been appointed by Destination NSW as its PR representative agency in NZ.
New Zealand Podcast Ranker launched
Triton Digital has released the first New Zealand Podcast Ranker. The monthly ranker provides insight into the Top 100 Podcasts in New Zealand.
Harvey Cameron gets behind 90% for Canterbury Campaign
Harvey Cameron is one of driving forces behind a campaign to ensure 90% of Canterbury residents have at least one vaccination by Labour Weekend.
Make-A-Wish Foundation New Zealand appoints Mindshare as its media agency
Mindshare NZ has announced a new partnership with Make-A-Wish Foundation, a purpose driven charity with a mission to create life changing wishes.
Kathmandu and Special celebrate the Summer we’re all hoping for
Outdoor brand Kathmandu has unveiled its latest summer campaign, developed in conjunction with Special Group New Zealand.
Media partners announce key appointment to lead new journalism training scheme
Māori Television, NZME, Discovery, and Pacific Media Network, have announced Gesa Luamanu as the Programme Manager/Kaihautū of Te Rito.
Nielsen unveils new brand identity
Nielsen has unveiled a new brand identity reflecting the company’s transformation of its culture & redefined strategy focused on the future of media.
Digital ad revenue grows 61% in Q2
IAB New Zealand has released its latest 2021 Digital Advertising Revenue Report. The report provides a snapshot of the first half of year.
Shopify brings entrepreneurship to Spotify
Shopify has announced a strategic partnership with Spotify aimed at giving artists the creative freedom to build fully realised brands.
MediaWorks partners with Vistar Media
MediaWorks and Vistar Media are teaming up to offer advertisers easy access to buy digital out of home billboard and commuter inventory.
Special and Smirnoff team up for 100 Days
Smirnoff via Special Group have released a new campaign, ‘100 Days, 100 Ways’, to demonstrate the pure potential every day holds.
NRDA launches ‘One hundred Ways’ Campaign
Nelson Regional Development Agency has launched the ‘One Hundred Ways’ domestic marketing campaign.
Born Bred signs SIX60, becomes first creative agency in NZ and AUS to accept cryptocurrency as payment
The new creative agency will accept the likes of Ethereum, Bitcoin & XRP as payment & has just on-boarded SIX60 as its foundation client.
ICG Media launches ‘dish FAST’ with targeted OOH campaign
dish FAST is all about fabulous food created with maximum deliciousness & minimum fuss. The cookbook launches today with Auckland-wide OOH campaign.
Kargo acquires StitcherAds, increases media spend
Kargo has announced the acquisition of the commerce-driven paid social advertising company StitcherAds.
WellingtonNZ and EightyOne serve up a central city lunchtime campaign
WellingtonNZ’s new Love your Lunchtime campaign via EightyOne is a winner for central city businesses and the customers they serve.
Go Media supports Vax for Live campaign
As Go Media works closely with a range of event promoters, the company has banded together with promoters & artists to push the Vax for Live campaign.
BurgerFuel reaches new audiences through gaming
BurgerFuel will use the latest in-game technology with its ‘Ultimeatum’ burger campaign appearing on virtual billboards within popular video games.
Brandspank and David Thomason bring back car-less days for Winton
Brandspank faces the doubters head on with a new campaign for Winton’s Sunfield development.