MediaWorks and Vistar Media are teaming up to offer advertisers easy access to buy digital out of home billboard and commuter inventory.
Vistar Media is a leading global provider of technology for digital out of home, with advertisers able to purchase advertising through its digital programmatic trading platform.
MediaWorks Commercial Director Liz Fraser says MediaWorks is thrilled to partner with Vistar Media to bring advertisers additional access to its premium digital out of home inventory across New Zealand.
“We continue to see growth in demand for digital out of home advertising and increasing demand for programmatic trading. Digital OOH has grown by 170 percent over the past five years, to account for two thirds of the OOH market (from 41 percent five years ago). We are doubling down on the pace of growth in this category, and making it easier for our advertisers to utilise our digital assets, through the programmatic channel.
“Programmatic trading gives advertisers great targeting capabilities, real-time measurement, optimisation, dynamic options, flexibility and efficiency for online advertising, and this opens up the OOH channel to buyers of mobile and web programmatic inventory looking to add OOH to the mix.”
Ben Baker, Managing Director, APAC, Vistar Media says: “MediaWorks’ high-impact inventory across billboards and commuter locations offers advertisers excellent opportunities to reach their target audiences as part of a programmatic plan.”
The experienced team from Digital Commons will be representing the MediaWorks programmatic channel and utilising their deep knowledge to connect and maximise targeted outcomes for programmatic buyers.
