Kargo has announced the acquisition of the commerce-driven paid social advertising company StitcherAds.
StitcherAds’ paid social commerce platform will expand Kargo’s integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS).
With the addition of StitcherAds, Kargo is able to bring performance-marketing to retailers across multiple platforms, effectively collapsing the traditional customer journey and reducing the complexity in a brand’s marketing strategy.
StitcherAds is a commerce-centric marketing platform that drives online and offline sales for retailers and brands within the walled gardens. The technology uses real-time product feeds and consumer data to generate personalized, dynamic product ads, including a digital circular experience. Its product discovery ads are delivered across Facebook, Instagram, Snap, TikTok, and Pinterest.
With the acquisition of StitcherAds, Kargo will have $550 million in total media spend under management, coming from major retail advertisers including Macy’s, Saks Fifth Avenue, Bed Bath & Beyond, Finish Line, JOANN Fabrics & Crafts, and Calvin Klein. Kargo also expands its physical footprint substantially, growing from 220 to 350 employees across 13 offices worldwide while maintaining StitcherAds’ headquarters in Ireland.
“I’m excited to welcome StitcherAds into the Kargo family at such an exciting time in our history. The StitcherAds platform offers powerful advertising capabilities for our retail andCPG clients. We can now provide a true multi-platform product portfolio that expands our footprint into paid social,” says Harry Kargman, Kargo Founder and CEO.
“This acquisition is another step towards our strategy to offer a full suite of solutions for our clients.”
Declan Kennedy, Chief Executive at StitcherAds adds: “StitcherAds and Kargo are a fantastic match, bringing together Kargo’s premium advertising marketplace with our commerce-driven approach to social media marketing.
“We’re thrilled with the new opportunities to offer full-funnel solutions that this acquisition affords us, and the depth of omnichannel capabilities we’ll bring to the market.”