Triton Digital has released the first New Zealand Podcast Ranker. The monthly ranker provides insight into the Top 100 Podcasts in New Zealand.
The Ranker provides insight into the Top 100 Podcasts as well as the Top 8 Networks in New Zealand from 1 September through 30 September, 2021, as measured by Triton’s Podcast Metrics measurement service.
This initiative has been launched with the RBA and its members, along with international participation, but it is expected more Podcast publishers will join the ranker in the coming months. All publishers with New Zealand and international podcast content consumed by New Zealanders are invited to participate.
The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
For the first month of the ranker, the top three podcasts include, The Mike Hosking Breakfast (NZME/iHeartRadio), Fletch, Vaughan & Megan on ZM (NZME/iHeartRadio), and Casefile True Crime (Audioboom).
Total downloads of all shows by all participating publishers in the month of September is 5.8 million.
Participating networks in the New Zealand Ranker include Audioboom, Headgum, Kast Media, LiSTNR (SCA), MediaWorks Radio Limited, NZME/iHeartRadio, Stitcher Media and Sports Entertainment Network (SEN).
Results will be published monthly in New Zealand, as they are in Australia.
“The first release of the NZ Podcast Ranker is a milestone on the journey of podcasting in this country. The advertising industry now has a new tool to connect Podcast creators with the sponsors and spend they deserve,” says Richie Culph and James Butcher, Co-Chairs of the RBA’s Podcast Ranker Committee.
Get the September report here.