Browsing: News

News
Local newspaper heroes
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NZ rags did good at the 2009 Pacific Area Newspaper Publishers’ Association Awards (PANPA) held in Sydney last week.

Fairfax Media is licking its chops after the choice morsels it received. The Timaru Herald won the display advertising and the classified categories for newspapers with a circulation up to 25 …

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Yellow campaign gets taste buds going
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Following the innovative and award-winning Yellow Treehouse campaign, Yellow has introduced its latest marketing mission and the gung-ho challenger – Josh Winger has to find out the taste of yellow and make a chocolate bar out of it.

Winger can use anything or anyone he finds from the Yellow books, online …

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Racy Pammy
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Pamela Anderson’s ad for PETA. If it’s been banned from playing at NYC airports it means we like it.

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Go Massey, and Wgtn more engaging than Ak
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Nielsen has released the latest figures for traffic to government and not-for-profit websites for the last week.

If may not look the most whizzy of designs, but Massey University’s website was the most popular last week with more than 60,000 visitors – three times more than the second most …

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Prime opportunity to reach market in India
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Want to reach 600,000+ business readers in India? Adage Business & Media Services is giving you the chance to be a part of a supplement called ‘KiwiLand’ to be distributed with the Economic Times, India’s largest-selling English business daily with editions in Mumbai, Delhi and Bangalore.

The 24-page booklet …

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Old New Idea?
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Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.

Editor of New Idea, Hayley McLarin, maintains it’s not the same photo, though it may come from the same shoot.

“We try to find the picture that best illustrates the …

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Gaff laff 2
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How many times do we have to tell you – don’t believe everything you read!

Two newspapers in Bangladesh, Daily Manab Zamin and New Nation, recently reported the NASA moon landings were fake after reading an article on The Onion website.

Translated into Bengali, the reports explained that at a …

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Manufacturing consent
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NZ Manufacturer magazine hits the stands in October. Managing editor Doug Green’s mission is “to keep our readers up to date with the latest industry news and manufacturing advances in a tasty paper morsel”.

A subscription for 11 issues for $45 is a real bargain. Their helpful media kit …

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Ogilvy nabs $20m account
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The shift that dare not speak its name is true. ANZ/National has shifted its entire media account to Ogilvy, away from OMD.

The surprise move is a huge win for Ogilvy, which already handles the creative work for banking rival Kiwibank. According to Nielsen data, the combined ANZ/National …

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Ads@6: 4-10 Sep
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Seven days of 6 o’clock ads right here. TV3, 10 September 2009 Burger King, The Steal Tower Insurance The Warehouse, Huffer Ts Copper Kettle Chips The Floor Store, win a trip to Paris Rexona Men, Richard Kahui All Black Consumer.org.nz, join for $25 Tower Insurance …

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The late-night brawl: Nightline vs Tonight
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Could TV One’s Tonight be slowly losing the 10.30pm ratings war against TV3’s Nightline? TV3 says yes and TVNZ says it’s no big deal.

In the monthly averages this year, Tonight has been ahead of its rival by around 20,000 viewers aged 5+. But in …

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More Marketing Awards finalists
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The final finalists have been announced for the TVNZ/NZ Marketing Awards. A record number of entries this year so competition is fierce. Behold these masterful marketers.

NZ Post Marketer of the Year: Aisha Daji Punga – Marketing Director, Frucor Beverages Group Brendan Downey Parish – Sales & Marketing General Manager, Cerebos Gregg …

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Yeti
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Who by: Colenso BBDO. Produced by Film ConstructionWho for: Land Search and Rescue NZWhy we like it: Big furry animals rule

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Awards magnet
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Latest in a series of international accolades for Immigration New Zealand’s MAGNET programme is word they’ve won an ECHO Leader award to be announced at the US Direct Marketing Association’s annual conference in San Diego in October. Agency Rapport Advertising and Marketing is particularly pleased as this …

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100% Pure goes to China
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Fresh from its success in dragging Aussies across the ditch to ski, soak and spend,  Tourism New Zealand has just launched a new 100% Pure campaign in China.

The brand got a first outing there in 2008, with “astonishing results”, according to TNZ.

The new campaign commenced on September 7 …

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NZ most popular long-haul destination
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The English and the Aussies just love Godzone. Doomsayers may wax on about the recession, but tourism in NZ has been given a boost thanks to two recent findings.

UK glossy Conde Nast Traveller ranked NZ as the second best destination in the world, after Italy. Turkey was third and …

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Samsung’s charity launch
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How do you launch a mobile phone to hip, affluent early adopters and show some corporate social responsibility as well? If you’re Samsung, you team up with iconic fashion label Zambesi, get a bunch of celebs to take photos on said phone, auction off the pics and donate the …

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Rong speling gud idea?
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When we read Hazel Phillips in NBR berating Revolution Advertising for a typo and missing commas in its print ad, we thought it was a little OTT. OK, so ‘hierachy’ was major boob, but the unique design of the ad didn’t warrant commas. What do you think?

In the …

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Ant Timpson proposes NZ Film Month
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We all know the work of fanatical filmhead Ant Timpson – producer, director, programmer and organiser of 48 Hours and The Incredibly Strange Film Festival.

On his blog this week he has proposed two awesome ideas. He would like the government to subsidise a 100 per cent New Zealand content digital …

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EFFIE finalists announced
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The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …

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Eva Mendes topless down under
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On a billboard, that is. For this month only, the hot Hollywood actress of Cuban extraction graces outdoor supersites for Calvin Klein ‘Body’ jeans. Be warned of traffic and pedestrian congestion outside Wellington’s Manners Mall and the corner of Parnell Rise and Stanley St in Auckland. Miss September never …

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Prospects rise for search marketing
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After its inception in the US 13 years ago, iProspect launches in New Zealand. The company claims to be the ‘Original® Search Engine Marketing Firm’ that pioneered the practice of search engine optimisation and analysing online click-through data to increase ROI.

iProspect NZ is the company’s 21st global office …

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Last week for NZ Geo photo entries
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So you think you can take a photo? If the New Zealand Geographic judges think so, you could win $1000 cash! But your entries need to be in by 10pm, Sunday 13 September.

The categories are Wildlife, Landscape and Culture, and from those entries prizes will be given for Inspirational …

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CAANZ goes mobile
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The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage …

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Experiment in Labtests
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InWaiting has just signed up Labtests to display InWaiting advertising in all 52 of their sites throughout Auckland. Labtests has recently taken over from Diagnostic MedLab as preferred supplier for diagnostic testing in the Auckland region. Their waiting rooms are forecast to see around 59,000 visitors per week. InWaiting …

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Fake ad sparks furore
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A bad-taste ad doing the rounds on the web last week showed several planes crashing into a burning World Trade Centre and compared it to the number of lives lost in the 2005 tsunami. It was for the World Wildlife Fund and was made by DDB Brazil.

But …

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World’s first PR gallery in NZ
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It’s a smart idea that makes so much sense – show off all your clients’ products in one glitzy gallery for the media and industry bods to peruse and play with.

The concept is the brainchild of ex-Mojo PR managing partner, Jacqui Ansin. Ansin left Mojo less than four months …

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Are you the next AIM CEO?
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Got charisma? A passion for creativity? Direct marketing in your bones? The AIM Proximity CEO role is up for grabs.

Former CEO Darryn Melrose will be leaving at the end of the month after a six-year tenure. Interim CEO, Jim Moser (CEO Clemenger Group), is sad to see Melrose go …

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BeST design finalists announced
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The Designers Institute of New Zealand (DINZ) has the BeST Design Awards finalists on its website. The awards acknowledge the country’s best graphic, product and spatial design over 29 categories.

A record-breaking 590 entries were received this year, the most the awards has seen in its 21-year history. DINZ …